This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates.
How to Choose a Domain Name for Maximum SEO
Picking a new domain name is exciting. The slate is clean. The plans are made. The energy is high. But if you choose the wrong website name, you could be in trouble.
Tests show domain names do impact SEO. But how? Is there a wrong way and a right way to choose a domain name for maximum SEO? VIP Contributor Neil Patel explains what you need to know in this week’s top post.
17 Ways to Get Localized Search Results
Until December 2015, it was possible to check your local search rankings manually in Google by clicking on “Search Tools” and selecting a new location. This allowed you simulate searches as if you lived in a different geo.
Since then, Google has removed the ability to filter search results by location. In the wake of this change, thought leaders from across the industry have come up with a variety of creative solutions. SEJ contributor Aleh Barysevich compiles these solutions for you in one convenient list. Read the full post here.
Popular Search Marketing Posts
Here is a rundown of the most popular posts on SEJ from last week:
- How to Choose a Domain Name for Maximum SEO, by Neil Patel
- 17 Ways to Get Localized Search Results, by Aleh Barysevich
- Are Rich Snippets an SEO Necessity in 2016?, by Timothy Carter
- The 17-Point WordPress Checklist for SEO, by Anna Crowe
- 5 Strategies Unlocked From Google’s Quality Ratings Guidelines, by Roger Montti / [AD] Is AdWords Express Better Than AdWords for Local Businesses?
- 7 Simple Yet Effective Ways to Get More Email Subscribers, by Dev Sharma
- What You Need to Know About User Experience Design, by Ryan Clutter
- Will Facebook Instant Articles Affect SEO?, by Aleh Barysevich
- 10 Ways Twitter Changed Marketing in the Past 10 Years, by Matt Southern
- Google Ranking Restaurant Searches by “Best” and “Cheapest”, by Matt Southern
Download This Week’s Episode of Marketing Nerds
In this week’s episode of Marketing Nerds, Dave Snyder, CEO of CopyPress, joins executive editor Kelsey Jones to discuss why publishers and organizations need an editorial calendar. They also talked about why communication across departments is crucial, as well as why planning before ideation can make your content generate more traffic and engagement.
Featured Image: Image by Paulo Bobita
In-post Photo #1: Oleksiy Mark/Shutterstock.com
In-post Photo #2: Image by Paulo Bobita
In-post Photo #3: Anneka/Shutterstock.com
In-post Photo #4: Image by Paulo Bobita