Thanks to our event sponsor Page One Power – The link builders you’ve been looking for.
Search Engine Journal kicks off its conference series, SEJ Summit 2016 with its first conference on April 13th at Loews Santa Monica Beach Hotel, which I will have the pleasure of hosting.
SEJ Summit 2016: “A Day of Keynotes” is an intimate search marketing conference that features a full day of curated, keynote-style presentations by top marketing thought leaders. A wide array of search topics will be covered such as SEO, social media, content marketing, paid search, UX, CRO, Google Search, and soft skills such as cross-functional influencing and team management.
Each event is composed of eight sessions or more, four moderated Q&A panels, and over three hours of high-quality networking opportunities. A cocktail reception, lunch, and snack breaks are also included.
SEJ Summit presentations contain no pitches, no product demos, and no sponsored content. Just actionable information designed with search & digital marketers in mind.
Our speakers for SEJ Summit Santa Monica include:
William Sears: Group Product Manager, SEO/SEM/ASO, Linkedin: Stacking Tools for a Healthy, Holistic SEO-Ecosystem- To holistically understand your SEO-ecosystem, it is best to view it through multiple lenses. Using examples and stories from his time at Disney and LinkedIn, William will walk us through how he ‘stacks’ tools to get a better view of what is really happening with his SEO.
- Anne Ahola Ward: O’Reilly Media Author & CEO, Circle Click: SEO in a Mobile World- Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.
Jeff Preston: Senior Manager, SEO, Disney Interactive: Do’s and Don’ts of ASO: A Practical Guide- Figure out how to get your app to rise to the top when we review the best (and worst) practices of App Store Optimization.
- John Brown: Head of Publisher Policy Communications, Google: Publishers & Advertising
- Melissa Palazzo: President , AntFarm: The Human Connection: Video Content That Compels- You can make people laugh, or make them cry…but to engage consumers you must make them “feel”. There is no better tool than video for evoking an emotional connection with your audience. Melissa’s session will show how to craft compelling video campaigns that bond customer and brand.
Kevin Henrikson: Partner Group Engineering Manager, Microsoft: Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands- Accelerated growth and agile marketing tactics aren’t just for startups. Kevin will review examples and how-tos on startup techniques that he’s deployed successfully with enterprise level marketing teams, focusing on funnel improvement and paid advertising.
Larry Kim: Founder, WordStream: 7 Ridiculously Smart Facebook and Twitter Advertising Hacks- Larry’s session will walk us through seven covert ways to leverage your social media ads for boosting consumer engagement and elevating your brand’s rank in search.
For information on SEJ Summits in Chicago and New York, visit our event page here.
Featured Image by Paulo Bobita