SEO, Content Marketing & Analytics

The Three Pillars of Online Marketing Success in 2014

Speakers

Benu Aggarwal

Benu Aggarwal

Founder and President, Milestone Internet
@benuaggarwal

Benu Aggarwal is the Founder and President of Milestone Internet Marketing. Milestone is a leading provider of Internet marketing and social media solutions for the lodging industry. Milestone works with over 1500 hotels, major hotels chains, and management groups. Benu is a highly respected expert in Internet Marketing strategies for the lodging industry. In her current role, Benu manages product development and technology for Milestone. Under her leadership, the company has launched several award winning websites and software.

Benu has written several articles on Search Engines Marketing and coauthored the Internet marketing book "Hotels to HTMLs." Benu often speaks at search and lodging industry conferences. Prior to Milestone, Benu worked in sales and revenue management roles in select service and upscale hotels in the US and abroad. Benu has a BS degree, MBA, CHME, and Cornell GMP program certification. For more information about Benu and Milestone, visit www.milestoneinternet.com.

Eli Schwartz

Eli Schwartz

Online Marketing Manager, SurveyMonkey
@5le

Eli Schwartz is the Online Marketing Manager for SurveyMonkey, the world's largest online survey company. He oversees all SEO efforts and strategies on SurveyMonkey properties across 16 languages. SurveyMonkey serves over 15 million customers worldwide, including 99% of the Fortune 500, and collects over two million online survey responses daily. The Company sits squarely at the intersection of several key technology trends including cloud-based software-as-a-service, data analytics and the consumerization of enterprise software. Prior to SurveyMonkey, Eli was the Director of Search and Social Media at High Gear Media, an online content startup where he managed SEO, Social Media, and Paid Marketing. Outside of work, Eli enjoys spending time with his wife and two young sons discovering new hikes and outdoor activities around the Bay Area.

Jason Miller

Jason Miller

Leader of Global Content Marketing, LinkedIn
@jasonmillerca

Jason leads global content and social initiatives for LinkedIn Marketing Solutions, helping marketers understand how to use social media and content marketing to achieve their marketing goals and deliver real ROI. Previously he was the senior manager of social media strategy at Marketo, where he helped build what is arguably one of the best content engines on the planet. Before entering the B2B space with Marketo, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music.

When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80's metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, and has presented at numerous industry conferences including Dreamforce, Social Media Marketing World , Social Fresh, Microsoft Convergence, and more.

John Marshall

John Marshall

CTO and Founder, Market Motive
@johnmhome

John Marshall, web analytics pioneer, inventor of the overlay view, and successful founder of ClickTracks, is now a Market Motive founder and the company CTO. In addition to setting the technical strategy for Market Motive, John is deeply involved in the design of the course delivery and learner tracking systems. He is passionate about ensuring marketing teams efficiently learn the latest skills and techniques. He also teaches the instructor-lead web analytics course each quarter.

Marcus Tober

Marcus Tober

President, Searchmetrics
@marcustober

Marcus Tober is the CTO and founder of Searchmetrics. Marcus studied computer science in Berlin and started his career by developing the known SEO platform LinkVendor. His passion for every kind of search engine data led to the founding of Searchmetrics in 2007. Today, Searchmetrics is a worldwide leader in search analytics solutions with more than 100 employees and offices in Berlin, New York, London, and Paris. Searchmetrics delivers the knowledge and the tools needed to successfully increase companies' organic and social search traffic. Brands like Siemens, ebay, Groupon, Verizon, T-Mobile, Symantec, Kaspersky, and Lufthansa trust Searchmetrics.

Warren Lee

Warren Lee

SEO Guru
@WarrenLeeMedia

Warren Lee regularly contributes to leading digital marketing publications and he participates as a thought leader & speaker at industry leading conferences that include OMS (Online Marketing Summit), SES (Search Engine Strategies) & SMX (Search Marketing EXPO). Warren has been recognized in 2013 as one of the Top 30 strategists in digital marketing by the OMI. You can follow Warren Lee on Twitter at @WarrenLeeMedia, on Google+, Linkedin or via www.warrenlee.org wherehe also shares updates on digital marketing trends. Warren is incredibly passionate about digital marketing technology and serves on the board of advisors to SocialMail, which is a search engine for the latest email newsletters.

Panelists

Andre Bourque

Andre Bourque

Managing Editor, Technorati
@socialmktgfella

Andre Bourque is the Managing Editor of Technorati. He is a top-ranked social media marketing and inbound marketing specialist, an advisor to Social Media Today, and maintains his own blog, Social Marketing Fella, focusing on emerging social media industry technologies and trends. He serves as a copywriter and content marketing strategy consultant for several firms and brands, technologies and events in the San Francisco Bay Area.

Anne Ahola Ward

Anne Ahola Ward

CEO and Co-founder, CircleClick
@annebot

Anne Ahola Ward has 15 years of experience developing business on the web. She is a futurist, growth hacker, and CEO and co-founder of CircleClick Media, founded in 2009. Anne has thrived in a wide range of areas throughout the web industry. She has mastered almost every role in web development- DBA, web master, programmer, graphic designer, and video editor. Anne was an early entrant into the field of search engine optimization and specializes in analytics.

Ward's list of clients include Apple Computer, Inc. Magazine, Breathometer, Tagged, DCT, Heroku, A&E Interventionist Ken Seeley, and Rikki Rockett from Poison.

Brandon Prebynski

Brandon Prebynski

Digital & Social Media, Global Marketing, Cisco
@prebynski

Brandon has developed global marketing strategies with some of the world's most recognized brands. Working closely with SMBs to F500 companies, he helps organizations implement solutions leveraging emerging technologies with a focus on enterprise social strategy, data and analytics. Brandon currently manages data-driven digital and social media initiatives at Cisco and produces content at Robot Superhero. When not at work, he enjoys spending time with his family, contributing to industry publications, and going deep at the rec fields.

Sujan Patel

Sujan Patel

Founder of Single Grain and CMO of Bridge.us
@sujanpatel

Sujan Patel is passionate about all things internet. As the founder and former CEO of the highly regarded digital marketing agency Single Grain - where he managed millions of dollars in marketing campaigns - and as the new CMO of promising startup Bridge.US, Sujan has earned his reputation as a leader in the fields of SEO, content marketing, social media marketing, PPC advertising, and conversion rate optimization. Currently, Sujan contributes his expert insight to Search Engine Journal, Moz, Clarity.fm, and other websites. He has been featured by Forbes, Entrepreneur.com, Business Insider, Yahoo!, and similar publications.

Outside of his business pursuits, Sujan enjoys spending time with his wife, Amy, and getting his adrenaline rushing with high-energy hobbies that include racing cars, snowboarding, surfing, and skydiving.

Frederick Vallaeys

Frederick Vallaeys

Co-founder of Optmyzr
@siliconvallaeys

Frederick ("Fred") Vallaeys is an expert in the online marketing field, and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. Most recently, he served as Google's AdWords Evangelist, helping advertisers learn about which Google products are best to support their marketing goals.

Today he is the founder and Chief Marketing Technologist of Top Tier Marketing, an online marketing agency specializing in AdWords. He is also the Cofounder of Optmyzr, an AdWords tool company that makes account management more efficient.

Featuring

John Rampton

John Rampton

Editor-at-large, Search Engine Journal
@johnrampton

John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. He enjoys helping people and is always online to chat @johnrampton.

Murray Newlands

Murray Newlands

Deputy Editor, Search Engine Journal
@murraynewlands

Murray Newlands is Deputy Editor of Search Engine Journal. He founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is also an advisor to a number of Bay Area startups including VigLink. In 2011, Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011, recognized by the US government as "an alien of extraordinary ability." Murray recently published Content Marketing Strategies for Professionals with Bruce Clay.

Kelsey Jones

Kelsey Jones

Managing Editor, Search Engine Journal
@wonderwall7

Kelsey owns the SEJ content review process and also writes breaking news. She is a search and social marketing consultant through her Kansas-based agency, MoxieDot where she helps businesses of all sizes with SEO, PPC, content marketing, blogging, social media outreach, and more.