If you want to monetize your video content you have many YouTube advertising targeting options. However, we caught a recent issue with keyword targeting.
If you want to rank, you’re going to need links. And in order to get those links, you’ll need to have ‘linkable’ content that resonates with your audience.
Four years ago, you may well have been laughed at for trying to start a successful podcast. They were a fad that had past their prime, and it was time to move on to bigger and better things.
But then podcasts were resurrected, and like JNCO jeans, they were cool again.
In the last year or two, many brands and thought leaders have jumped on the podcast bandwagon. We actually started one here at SEJ called Marketing Nerds, which we publish once a week.
In this episode of Marketing Nerds, Larry Kim talks about Google AdWords customer match and how businesses can use it.
Marketers who are new to paid search marketing often lose because they cannot complete in mobile auctions. These five mobile ppc techniques will help.
YouTube has introduced a ‘Trending’ tab that will surface viral videos in real time.
Google announced its plans to roll out accelerated mobile pages in February 2016
During this webinar, Larry breaks down 10 methods you can use to succeed on social media – and it all starts with finding your unicorn and then promoting it. By that, Larry means you need to focus on sharing good, one of a kind content, not just any old post.
Christmas is just around the corner! And that means it’s time boost your holiday marketing strategies.
In this article, Adam Thompson will share some of the data and experience he gained regarding how web hosting impacts page load speed.
What will content in 2016 look like? Julia McCoy dissects content creation and publishing of the coming future and how to prepare your content for 2016.
Facebook has released a new set of tools designed for better communication with Pages
WordPress has released version 4.4 of its content management system
Email is core to your business. Customize your strategy to jump-start your email marketing efforts and reach your goal of an increased open rate.
Learn more about the five most important advantages of breaking down placements in different ad sets and creating a custom Facebook placement strategy.
Google has doubled the amount of structured information that can be shown with text ads.
Social media updates from November 2015 include changes from Facebook, Instagram, Google+, Pinterest, Reddit, Snapchat, and Tumblr.
Embedly provides multiple benefits that will help online marketers develop WordPress blogs based on strong strategy, and the right tools.
Let’s take a look at five notable integrated marketing campaigns that gave their advertisers a significant bang for the buck for brand awareness category.
For this month’s book club, I chose Bernadette Jiwa’s “Make Your Idea Matter.” It is a short book packed with snappy little chapters detailing lessons, not just for marketers but for just about anyone who has a good idea.