The Yahoo! Companion toolbar has added an optional popup blocker that offers different features for dealing with popup […]
Ask Jeeves and Google have dived into the Shopping Search Engine front, joining Yahoo, MSN, and other Shopping […]
Microsoft Search Engine worries Google and Yahoo With 3.3 billion searches conducted every month in the U.S., and […]
A number of such services regularly email me offering keyword ownership of premium keywords for $300/year. They say that anyone can type the keyword I bought in the address bar of Internet explorer, instead of typing in a URL, and they will be sent directly to my site. In total it seems that there are about 2% of Internet users worldwide who have enabled one type or another of this system, spread out between a few competitive services.
Data shows that between 4% and 7% of search queries are performed by entering something in the address bar. By default for IE users, these searches are automatically routed through to MSN search. Many of us however have installed so much software over time, and unknowingly, some of this software has re-routed these search queries to other search portals, such as iGetNet, or others. This often happens if you’ve installed any file sharing software. We have all heard / read about how many extra ‘features’ come with programs like Kazaa. This means that your default search from the address bar may no longer be MSN, and may have been rerouted elsewhere, but the basic principle still applies. Of the queries that are actually run from an address bar, at least half of them are unintentionally instigated by people mistyping the desired URL. This means that between 2% and 4% of Internet users actually search via their address bar.
In the U.S. there are an estimated 10 million small businesses yet only 250,000 are currently participating in paid search. The question at hand is why so few and is there a way for search providers to tap into this seemingly huge market opportunity.
In order to understand the “why?” question, you must realize that many small businesses are localized. To them, online advertising has not made a whole lot of sense. “Why advertise to the entire globe when I only service the residents of Colorado Springs?” In order for the small business owner to understand the benefits of online advertising, who’s going to educate and sell to them?
These are the key dilemmas presently facing the key personnel in interactive local media. It’s not so much that there aren’t ways right now to target locally online, but reaching out to and educating the advertisers has proved challenging. For years, the traditional yellow page publishers have used local street reps to sell space in their books, but those same reps can’t necessarily be counted on to up-sell interactive. Search engines like Yahoo!, Google, Terra Lycos and LookSmart don’t even have street salesforces, and one has to wonder how much effort they’d want to put in for $500 ad buys.
LookSmart is waiving its $29 account set up fee for the holiday season. One of the top web directories, it has had a hard time finding its identity. LookSmart has been criticized many times for its changing business plans. In the past few years LookSmart has changed its business model from 1 time fee to annual fee to flat rate cost per click to category cost per click, and now they are unleashing a full bid for placement keyword auction model.
Ask Jeeves Adds Smart Shopping Search Ask Jeeves, Inc. today announced the addition of Smart Search(SM) for Products […]
Ensight’s Jeremy Wright takes the diabolical angle on Google’s IPO Rumors in his piece, Google IPO is Evil. Here’s a clip.
Is the White House blocking search engine indexing of government web pages which feature information on the Iraq War?
2600 reports “WHITE HOUSE’S SEARCH ENGINE PRACTICES CAUSE CONCERN”
As the war in Iraq continues, is the White House intentionally preventing search engines from preserving a record of its statements on the conflict? Or, did their staff simply make a technical mistake?
With all of the IPO and Microsoft rumors flying around the Google rumor mill (the fact that Google […]
You don’t need a search engine to find opinions about this topic: How much Google would command if it were to go through with a much-anticipated, first-time sale of stock to the public — which many believe could happen as early as the first quarter of 2004. The fascination with Google’s initial public offering is a no-brainer since it could prove the most lucrative and successful IPO since the dot-com crash.
Gator, the controversial AdWare company that earlier in the month sued to have the label of *spyware* detached […]
Yahoo gets DotMusic Not really search engine marketing news, but relevant to the Search Engine Wars, Internet portal […]
I work for a decent-sized international charity as the Director of IS / IT. One of our bigger […]
Amazon’s Search Inside the Book Amazon.com today announced the launch of its latest innovation, Search Inside the Book. […]
Ok, I checked out the info on Mooter, a new Australian search engine and can say this… the […]
Navel gazing. A fabulous habit. With the amount that happens in North America it’s a wonder it isn’t […]
When the internet was swelling with paper millionaires Disney tried to cash in. With poorly guided inefficient systems […]
There are loads of rules for Search Engine Optimization (SEO). Things like “Use metatags” (or: don’t use metatags), […]
As more and more brick and mortar businesses market themselves online, search engines (“gateways to the Internet”) have […]