Fake MasterCard commercials
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Fake MasterCard commercials

Most things in this world can be bought with money, but there are those specific things or moments in life that cannot be bought. MasterCard has been doing a great job representing this with their “Priceless” commercials.

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Catchup – 7/7/06
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Catchup – 7/7/06

Internet advertisers paid $800 million for bogus clicks on their marketing messages last year, shaking confidence in the industry and prompting many to reduce spending with Google, Yahoo and other Web sites. Advertisers say that 14.6 percent of all clicks are bogus.

Be different
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Be different

Ideas are a dime a dozen. Lets face it, no matter how great and
innovative you think your idea is there are lots of other people
thinking about and probably working on the same thing. Guy Kawasaki has a great rule of thumb for this…

Customers have a louder voice
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Customers have a louder voice

There’s a big shift taking place in the customer service industry, we – the consumers – are taking back control. Recently there’s been a couple of videos released that show just how painful the customer service experience really is. This isn’t anything new, we’ve all experienced it firsthand for ourselves, but now with the power of viral marketing (good or bad) these companies are exposed in a whole new light, and it’s sending a very powerful message .

Blogs need SEO too
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Blogs need SEO too

Paul Stamatiou recently posted on search engine optimization 101. He talks about some basic search engine optimization (SEO) techniques and how he used them on his blog to improve his traffic.

BMW goes viral
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BMW goes viral

Every year car manufacturers release their new models for the upcoming year. They use many different forms of advertising to notify the public of these upcoming models.

The forgotten search
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The forgotten search

With the number of websites on the web growing each day, internal search is becoming more and more popular. Ecommerce sites all the way up to blogs now have an internal search feature where anyone can search for content, products, and services within that website.