Catchup – 6/23/06
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Catchup – 6/23/06

Last week there was spam site that managed to get over 5 billion pages indexed and ranked on Google within a matter of weeks. Shorty after someone outed the site Google yanked all the pages from their index. Kudos to Google for taking quick action, a big smack upside the head for letting this happen in the first place.

Are your employees evangelists?
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Are your employees evangelists?

What does it say about your product when your employees use your competitors’ products more than they do your own? Based on a post from Andrew Hitchcock, Phillip Lenssen posted some statistics that show Microsoft employees use Google 3x more than they use MSN.

Buzz can hurt too
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Buzz can hurt too

A lot of people use the power of buzz marketing because it can do wonders for their business, but there is also a dark side to buzz marketing where it can hurt your company’s reputation.

Maximizing Google click-throughs
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Maximizing Google click-throughs

Millions of people search Google on a daily basis and thousands of companies are advertising on Google’s sponsored listings using keyword targeted text ads. You may not always be able to afford the number 1 sponsored listing or rank above the fold in the organic listings.

Web Analytics: Advanced Stats
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Web Analytics: Advanced Stats

The analytics market is a crowded space with many players. There are a lot of robust analytics solutions that can track conversions, goals, revenue, expenses, and even allow you to create flexible dashboards.

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Increase your visibility on blog search engines
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Increase your visibility on blog search engines

Blog search engines such as Technorati, sphere, and Ice Rocket are great ways to bring more people to your site. What I really like about blog search engines is the people who use them tend to be the early adopters and the social media crowd. This should be your initial target audience. They’re the ones that will spread your message, of course provided they like what they see.