Dell gets the cold shoulder
Social Media

Dell gets the cold shoulder

Dell has launched a new corporate blog, one2one, but rather than the traditional warm welcome most major corporate blogs receive Dell’s has received nothing but a fierce kick-in-the-ass. Surely by now you’ve seen or read about the whole fiasco.

The Apple of my eye
Social Media

The Apple of my eye

In the last couple of years Apple computers have taken their TV commercials to the next level. They have used silhouettes and upbeat music to make people pumped about the iPod.

Politics 2.0
Social Media

Politics 2.0

Is it any surprise that politicians are embracing web 2.0 for their
political campaigns? It was only a matter of time before they came around and I suspect it’s only going to get worse, or better, depending on how you look at it.

Fake MasterCard commercials
Social Media

Fake MasterCard commercials

Most things in this world can be bought with money, but there are those specific things or moments in life that cannot be bought. MasterCard has been doing a great job representing this with their “Priceless” commercials.

42 reads
Catchup – 7/7/06
Social Media

Catchup – 7/7/06

Internet advertisers paid $800 million for bogus clicks on their marketing messages last year, shaking confidence in the industry and prompting many to reduce spending with Google, Yahoo and other Web sites. Advertisers say that 14.6 percent of all clicks are bogus.

Be different
Social Media

Be different

Ideas are a dime a dozen. Lets face it, no matter how great and
innovative you think your idea is there are lots of other people
thinking about and probably working on the same thing. Guy Kawasaki has a great rule of thumb for this…