Chestnuts roasting on an open fire. Increased revenue during the holiday season. Isn’t that how the remix goes? No matter what type of e-commerce business you have, marketing during the holidays is vital. So, sip on some eggnog & order some cookies, I’m sharing holiday marketing tips for success.
Effective brand marketing is not only about knowing what works now, but also preparing for what’s coming in the future. Here are upcoming trends to consider when planning out your content marketing strategy.
HTTPS is a Google ranking factor and it’s the basic level of online security. If you’re nervous about switching to HTTPS then relax – here’s how you do it
Google is implementing a change to its AdSense publisher policies which will prevent fake news sites from serving ads.
There is a bug affecting Google’s search results pages causing the wrong publish date to be shown for certain types of posts.
On November 10th, an update to Google search appears to have occurred, according to reports on the web and our own data
Facebook has updated its advertising guidelines in order to prevent fake news sites from generating revenue from the Facebook Audience Network.
Bing Ads is testing a new type of ad called Bing Native Ads. These ads appear on an “intent network” to help marketers reach consumers outside of search.
As part of the digital marketing world, we’ll need to prepare for how technology will affect us in the future. Here are some ingenious hacks to prepare your marketing efforts for what’s to come and boost your productivity in today’s digital world.
Are you ready for the holiday search traffic? Set up your Google Shopping ads for success with these 5 tips for launching and optimizing ads. From developing a perfect feed to targeting negative keywords, this article provides simple methods to get more out of your ad campaigns this season.
Not sure if press release syndication is worth it? What about duplicate content? Learn the truth of how Google looks at both in this up-to-date guide.
Here are some Instagram winning strategies to connect to 48 million millennials.
Instagram is adding three new features to Stories – a mini-video format called Boomerang, the ability to mention other users, and links.
Bing Ads has plans to roll out a native search advertising platform early next year.
Google AdWords’ price extensions will now appear in search results as swipeable cards.
Learn more about alternative search strategies that can help increase engagement and get you that much needed boost in conversions.
Search engine crawling is one of those SEO factors that are paid surprisingly little attention. And yet, in any industry, crawl budget is something we can – and should – optimize for the SEO success.
In today’s user experience-focused world, is it still worth your time to optimize your traffic? The answer may surprise you.
Do you want to improve the profitability of your email marketing campaigns? These six tips will put your campaigns right on the money.
Choosing a career is one of – perhaps the – most important decisions you will make. Here are ten signs you were born to be in digital marketing.