As the holiday season approaches, marketers are looking for ways to increase profits, drive traffic, and improve business-to-business relationships. One of the best ways to do this is through co-marketing, or in other words, having two companies collaborate in order to get the most out of a campaign.
Some still think they’ll succeed by rattling off cheap content built solely to maintain a link or two. Here’s why that couldn’t be further from truth, and the 8 types of content to seriously invest in that will grow your online presence.
Google has introduced a verification process that comes with the distinction of being “Google guaranteed”.
Google Maps is adding a real-time look at locations during their busiest times of the day.
Google’s Rich Cards have expanded to now include local restaurants and online courses.
Online marketing for a physical store is a challenge that Google hopes to make easier with the release of two new AdWords reports.
Pull relevant keywords from Google Search Console and Google Analytics with Topvisor Magnetic Tool.
With Black Friday coming up at the end of this week, there’s no more opportune time to reveal shopping data.
Black Friday marketing can be tough because you’re on a time crunch and competition is fierce, but there are things you can do to set yourself ahead. Read more here!
There’s a lot of talk about Mobile First Indexing – but what does that actually mean? What’s likely to happen in the various mobile scenarios? What should we as SEOs do to prepare?
A great headline can make the difference between a click and an impression. Check out Kristi Kellogg’s 13 hacks for taking your headline from meh to amazing!
The following list contains 12 of today’s highly-successful SEO practitioners. Included are their Twitter accounts and blogs so you can frequently check out any advice they’re sharing.
Since I know plenty of you will be enjoying turkey for the upcoming Thanksgiving holiday, I wanted to share this inside scoop on what the team at SEJ is thankful for this year.
The technology was a novelty when Siri first came on the market, but now we have Google Voice Search, Alexa, and many other voice recognition technologies to choose from. If you want to stay ahead of the game and make the most of voice search for your search engine optimization, it’s time to start today.
Getting more social shares for your content can lead to growth more engagement. But among all the social media platforms out there, which one can get the most number of shares for your content?
In this Marketing Nerds episode, SEJ Features Editor Danielle Antosz was joined by Kerry Jones, Associate Marketing Director at Fractl to talk about how to responsibly create content around news and hot button topics.
Bing aims to solve the problem of information overload with a new save-for-later feature called My Saves.
Pinterest is testing a new type of Promoted Video that begins playing as soon as Pinterest users discover it. The company has also unveiled “tried it” pins.
Google has introduced a new feature to its search results which will display upcoming air times for TV shows.
In instances where a website has only a desktop version and an AMP version, Google will index the desktop version by default.