Facebook is changing its algorithm to send less traffic to content sites. Here’s how the algorithm change can impact marketing and media.
In this week’s wrap-up, SEJ News Writer Danny Goodwin gives us the latest in Facebook’s redesigned pages, and learn the history, the current state, and the future of SEO from SEJ contributor Jasmine Sandler.
Google has made an update to its AdWords Keyword Planner tool which will benefit big spending advertisers, and give low spenders limited access to keyword data.
Cause marketing is an excellent way to help non-profits and worthy causes while also helping your own business’s image. Learn more here.
Most B2B and B2C businesses lack an effective social media management. Here’s a walkthrough of the most important social media “Dos” and “Don’ts.”
Social content is a cross between social media and content marketing. Aaron Agius shares five ways you can expand content marketing using social content.
Are you storytelling? Today’s marketing revolves around engaging a fast-paced, busy audience. Learn how to engage brilliantly with authentic stories.
Facebook is introducing three new metrics to help you better understand how your videos are performing so you can continue to grow your audience.
Facebook has rolled out a pair of new tools to help publishers who are using 360 videos: guided tours and heatmap insights. Here’s how they work.
Pinterest advertisers can now buy ads based on how much they want to pay for impressions. In addition to CPM buying, Pinterest will allow frequency capping.
Facebook’s new ranking signal aims to deliver stories to your news feed by predicting which stories you will find the most informative to you personally.
Not all Psychological triggers apply when developing content campaigns. So what psychological triggers do you use instead?
I’ve tried all the best influencer marketing tips and strategies. These are the lessons I learned. Read the complete list on SEJ.
In this week’s episode of Marketing Nerds, I am joined by Mike Roberts, Founder and CEO if SpyFu, a very popular and effective Keyword research tool. We talk a little about where the concept of SpyFu came from, its evolution, and some of the unique ways you can use the tools information to improve your marketing efforts.
Matt Cutts, Google’s former head of web spam, took to Quora to explain why he left Google to work at the United Stated Digital Service.
SEJ ThinkTank was joined by SEJ Chief Social Media strategist and long-time, Redditor Brent Csutoras for a presentation about how to effectively market using Reddit ads.
Twitter is like a digital campfire. If you’re not sure how to go about Twitter marketing, here are some tips for you.
What are the best ways to use curated content to build community, trust and brand awareness while still driving relevant traffic to your website?
Google Now, the virtual assistant that lives inside Android phones and the Google Search app, is about to get more personal with you.
In September Google will release Chrome 53, which will be designed to block Flash.