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Loren Baker
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Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Articles
Yahoo’s Showcased Homepage Content Driving Search Results
Yahoo is showcasing their new Yahoo Search Shortcuts and search results via links in the content boxes on the Yahoo Homepage. The links look like...
Yahoo Search Launches Google Killer : Search Assist, Videos, Flickr Integration
Yahoo Search, over the past 5 years or so, has been trying hard to step out of Google’s shadow, a shadow that Yahoo cast upon...
Ask.com and IAC’s iWon Rebrands : Less Search, More Games
iWon, which was first launched by CBS as a search engine which incentives users to search and click on ads with the result of winning...
Discussion with Dr. Prabhakar Raghavan, Head of Research at Yahoo
The Hindu Business Line has an interesting discussion on search, user intent, micro-economics of search and user generated meta data with Dr. Prabhakar Raghavan, Head...
TNX.net Link Advertising Network
TNX.net dubs itself as a hybrid of contextual advertising and text link advertising, letting publishers serve an advertising code which is viewed as a natural...
10 Steps AOL Should Take to Reinvent the Open Directory Project (DMOZ)
Lately AOL has been taking some intriguing steps in their relationship building with the website publishing and marketing world. This week, AOL’s controversial Netscape Open...
Google Custom Search Offers Business Edition
The Google Custom Search team sent out an email this week reminding/announcing users that they now offer a business edition of Google Custom Search which...
The 5 Essential Types of Site Links
Ben Yoskovitz of the Instigator Blog made a guest post over a CopyBlogger about the 5 types of links webmasters should be using properly, besides...
Yahoo Acquires Zimbra Open Source Email & Collaborative Software for $350 Million
Yahoo has announced the acquisition of Zimbra, which is an open source Ajax based email, calendar and contact management software which can be used both...
Yahoo Acquiring BuzzTracker News Aggregator for $5 Million
Michael Arrington is reporting that Yahoo has acquired BuzzTracker, a small news aggregation site which I have always considered more of a news scraping site,...
Wordze Keyword Research Tool
Wordze, dubbed the King of Keywords, is a keyword research and search volume tool suite which allows its users to dig deep into identifying keywords...
Idearc Buys LocalSearch.com for $3.3 Million
Is it my imagination or is there a massive local search land grab in action between companies like Idearch, Marchex, Dex and Local.com? Idearc Media...
Netscape Social News Rebranding to Propeller.com
Last week Netscape & AOL announced that they would be reverting the Netscape.com site to its old news portal self and away from the Calacanis...
Google Loves Transparent Links & Hit Counter Spam
Searching Google for to monitor the top ranked sites for high dollar key terms is a long time habit of mine, and a useful way...
Google Fueling Technorati Blog Spamming : Wanda Nara Example
Today I was reading a post on BlackHatSEODiary about the continuous blog spamming of Technorati based upon the public publishing of their top searches. The...
Social Media’s Direct Influence on Search Engine Ranking
Social media marketing is becoming more of an accepted part of the online marketing mix because of its ability to drive website traffic and inbound...
PliggSites.com : Directory of Pligg Powered Sites
The effect of Digg style sites on link building, SEO, and driving traffic has helped fuel the social media marketing movement. But did you know...
Google Supplemental Index Ratio Calculator : Check Your Site!
Francesco Mapelli has launched a new SEO tool called the Supplemental Index Ratio Calculator which allows site owners to check the percentage of pages from...
Video Search Engine Blinkx Forms Targeted Broadband Media Partnerships
The video search engine blinkx has formed 28 new partnerships with special interest broadband based media companies. Among the new partnerships are Cycling TV and...
Google Universal Search : Invasion of News, Video & Blogs
Universal Search is the biggest thing to happen to search since the Florida update and when Google rolled out Universal Search is rewrote the rules...
AOL Launches AOL Mobile Search with MovieFone, CityGuide & Mapquest Content
AOL has launched a beta version of their new AOL Mobile Search product which takes advantage of AOL properties such as Moviefone, MapQuest and AOL...
Yahoo Search Adds Yahoo Sports Baseball Shortcuts
Yahoo Search and Yahoo Sports are working together to bring Yahoo Sports Shortcuts to the searching experience. The first batch of shortcuts is for current...
Kaboodle Social Shopping Bought by Hearst
Hearst Media has purchased Kaboodle, the social shopping & recommendation engine, for somewhere around $40 million (according to Om). Following in the footsteps of Fox,...
Superpages.com Offers Local Video Advertising
Superpages.com has launched a beta trial of local video advertising which allows local small to medium-sized businesses to showcase their products and services via 30...
Google Discontinues Google Maps Click to Call
Google has discontinued its Click-to-Call feature for Google Maps which the company says was a long running experiment. This feature was a long-running experiment, and...
View Geotargeted Google Ads in Different Countries & Regions with Google Ad Preview Tool
Google’s Inside AdWords blog announced today that AdWords has improved their location targeting on the Ad Preview Tool which now lets users view ads as...
Answers.com Buys Dictionary.com, Thesaurus.com and Reference.com for $100 Million
Answers.com has agreed to acquire Lexico Publishing Group, LLC, owner of Dictionary.com, Thesaurus.com and Reference.com, for $100 million in cash. The transaction is subject to...
MSN adCenter Upgrades with Negative Keyword on Campaign Level
MSN adCenter made some upgrades on Saturday which include the ability to add negative keywords on the campaign level, which apply to all of the...
TheFind.com Shopping Search Engine Secures $15 Million in Additional Funding
TheFind.com has secured $15 million in Series C financing led by Bain Capital Ventures. The financing is planned to build new product development, traffic and...
4 E-Commerce Digital Marketing Strategies For 2022
Forbes
January 11, 2022
If you manage e-commerce digital marketing campaigns, these strategies can save you time and help grow your traffic, sales and your bottom line. See More
Eight Ways Businesses Are Adopting Innovative Streaming During Social Distancing
Forbes
May 20, 2020
Streaming video technology is more important than ever. See More