Learn how to optimize your ecommerce product category pages to draw more traffic and convert more of that traffic to paying customers.
Visual search might never replace text-based search, but in an industry that relies on images to appeal to its audience, it’s a trend to watch out for.
In this Marketing Nerds episode, Cynthia Price of Emma talks about what works best in email marketing, as well as some brands who are doing it right.
YouTube is now notifying publishers directly when removing monetization from videos that are not considered to be advertiser-friendly.
Behavioral targeting is coming to Snapchat. That means advertisers will soon be able to target users based on their Snapchat activity.
B2B social chatter wields disproportionate power, especially on the more B2B-friendly platforms like LinkedIn and Twitter. What’s important is not to pick just the strategy that seems to be the wisest, but to pick the strategy that actually works for you.
At SEJ Summit Chicago, Brent Csutoras talked to Amy Vernon of The Daily Dot about how journalism affects her approach to social media and search.
Google has made it possible to add sitelinks to ads at the account level.
Participating in the project will allow publishers to expedite the process of having their content surfaced by Google.
Your mobile page load time will soon impact whether people will see your Facebook ads. To help advertisers speed up, Facebook is introducing prefetching.
Google has now made it possible to search within apps on Android phones.
Pinterest is introducing engagement retargeting to let you target users who have engaged with your pins, and adding a new tag for better retargeting.
Google’s share of the US desktop search market is not just stagnating, it is now on the decline. However, its overall search share is going up.
Facebook Live is a fantastic way to engage with your audience, but how do you make the most of it? This post shows you how to increase engagement on live video.
If you are serious about blogging, you should make a plan for your content. Here are five important pointers that will help you to create a blog post plan.
Every smart marketer on the planet gets just how important data is in marketing. But do you know how to analyze your marketing data?
Let’s meet your new weapons – the five crazy hacks that will help you do what’s said to be impossible: hack the Facebook newsfeed algorithm.
Google is rolling out a redesign and several brand new features to Google+.
There has been some confusion as to whether or not AdSense Page-level ads will be affected by Google’s upcoming mobile interstitials penalty.
Serpstat provides an all-in-one SEO platform that offers a complete solution for all your SEO needs.