In recent years, search engines have been optimized around the needs of online users and their experience. Google has evolved to reward content valuable and relevant to readers.
Content is king, and SEO is this king’s best servant. Because even the best content needs to be optimized for search. Learn how with these 7 content optimization tweaks.
Attention, marketers: if you want your brand’s videos to appear in the News Feed of Facebook users, then you better have high video completion rates.
Spending hours a day sifting through digital clutter is the most annoying and time sucking part of a marketer’s day. Unwanted email subscriptions, notifications, and old accounts can add up. Discover tools, apps, and tips to clear the clutter, your mind, and keep it that way.
Google AdWords is difficult. I show you why so many marketers come up short with AdWords so you can be more successful with SEM.
Google has released an update for the Maps app on Android with the unique ability to display information about parking difficulty.
Google Maps has updated its iOS app with a real-time look at busy a location right now.
Amazon and e-commerce expert Robyn Johnson joins Kelsey Jones to share the latest insights and best practices for Amazon SEO.
Google is facing scrutiny for its decision to combine multiple sources of data to deliver more personalized ads.
Facebook today announced three new updates that will alter the way its Trending topics section works. Here’s what Facebook is changing.
In total, Google removed over 1.7 billion ads and took action on over 75,000 sites in 2016.
Want your content to succeed this year? Then you need a strategy. Here are five big trends shaping the future of content marketing strategy.
Penguin 4.0 gives no value to link spam, which means that link spammers should quickly fade away. SEOs can now focus on content creation and link outreach without the fear of being overrun by spammers. The SEO industry is in a much better place because of Penguin 4.0.
This post outlines 6 tips designed to help advertisers harness the potential of display advertising via the Google Display Network, including how to get the most from a limited budget.
Advertisers can now schedule Google AdWords campaigns to be imported to Bing Ads on a recurring basis.
Google is finally starting to roll out a real-world test of Android Instant Apps in mobile search results.
People use Pinterest for a variety of reasons and shopping is one of them. In this post, we delve into how you can utilize Pinterest’s shopping features to create an enhanced shopping experience for your customers.
Given that HTTPS is now a necessity as we enter 2017, does this mean that Google will continue to reward websites that are secure and protect users?
Learn how to engage with users and communities, and get started immediately so you draw in users today who will come back tomorrow.
Uber’s latest pick-up includes two former high-level Google executives — Amit Singhal, who spent 15 years leading Google’s search efforts, and former VP of engineering, Kevin Thompson.