Last Thursday, the SEJ Marketing Thinktank was joined by Dan Morrison of aimClear for a sponsored webinar about using social data to drive social media ROI. The session was moderated by our own Loren Baker, the founder of SEJ, and included a Q&A session where attendees were able to pick Dan’s brain.
Dan’s presentation included a lot of great information about how to stop throwing your money away on social media campaigns. Highlights of his presentation include:
- How to retarget users using cookies
- How to nurture leads using RLSA
- Using psychographic data
- Finding social signals from strong users
Thank you to all who joined us for Dan’s webinar! If you weren’t able to make it, or if you want to re-watch Dan’s presentation, here is a full recap video, and a link to Dan’s slides.
Watch a Full Video Recap
View Dan’s Slides on Slideshare
Join Us For Our Next Webinar!
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Join Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next.
