MSN adCenter Increasing Search Advertising Volume by 70%
I got an email an hour or so ago from MSN adCenter representative, Carolyn informing some of us that on Monday February 27th, MSN adCenter will be “increasing traffic by approximately 70% from our current levels.” So this will effect your budgets and traffic, probably by Tuesday February 28th. So less Yahoo! Search Marketing ads and more MSN adCenter ads. Email excerpt in the extended entry.
Forum discussion at Search Engine Watch Forums and DigitalPoint Forums.
Hi everyone, I’m sending this email to folks who participated in our last Community Briefing. This mail is part of our plan to keep community people in the loop on upcoming adCenter changes. If you’d rather not receive mails like this from me, please let me know and I’ll take you off my list right away. I want to share some good news regarding the adCenter pilot – we’re now ready to increase traffic to adCenter campaigns. We’ll be increasing traffic by approximately 70% from our current levels.
If you’re a pilot user, this means that your budget may be impacted due to the increase. Also, as more traffic is directed to adCenter, you should expect a decrease in traffic from your Yahoo! Search campaigns. You will be notified about the size and timing of additional traffic increases as we move towards launch. The traffic increase is scheduled to begin on Monday February 27th.
Pilot users should begin to see an impact on Tuesday February 28th, however, it may take several days to perform the increase. Feel free to share this info in blogs and forums if you wish. Tomorrow afternoon (Saturday) I’ll be putting up a post on our blog about this. Please let me know if you have any questions. Thanks! Carolyn
Barry Schwartz, Search Engine Roundtable Search Forum Coverage – Barry Schwartz is the Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales.