A Guide to Local SEO

Customers are searching for the best products and services near them – and they want answers… fast.

Will your business show up at the exact time when local customers are looking? Will they pick you out of all the local businesses that offer the same products and services?

Search Engine Journal’s ebook, A Guide to Local SEO, tackles what you need to know about optimizing for local search.

Local search engine optimization requires a strategic and targeted approach that is distinct from general SEO.

Brick-and-mortar businesses wanting to win against competitors should make sure all the local signals across Google’s local search landscape are consistent and correct.

We created this comprehensive guide to help local SEO professionals gain a better understanding of today’s local search landscape.

A Guide to Local SEO

Download this Ebook

I want to receive the latest search news and updates from SEJ. Send me actionable insights from some of the SEO industry’s leading experts.
By clicking the "Download Ebook" button, I agree to the terms of the Alpha Brand Media Content Agreement. (with modifications from Acquisio by Web.com).

Read A Guide to Local SEO to learn:

  • The basics of local search engine optimization. Discover what local SEO is now, why it’s important, who benefits from it (and who do not).
  • A brief history of local SEO. An evolution of Google local algorithm changes and what’s in store for the future.
  • The key components of local SEO. Find out what are the top local search ranking signals and why local backlinks, localized content, consistent NAP, Google My Business, and reviews matter.
  • The top local SEO tools around. Get to know essential local SEO tools and listings management tools that you can use.
  • How to do local SEO for large organizations. What are the pros and cons of local SEO for large enterprises and essential practices to keep you going.
  • Social media tips for local businesses. Why local businesses should invest in social media marketing and how to connect with customers on social.

The ebook is divided into 10 information-packed chapters written by the industry’s top local SEO authorities and experts:

  • CHAPTER 1: What Is Local SEO & Why Local Search Is Important
  • CHAPTER 2: Top 25 Local Search Ranking Signals You Need to Know
  • CHAPTER 3: What Is a Local Backlink & How to Find Them
  • CHAPTER 4: 9 Types of Content That Will Help Your Local SEO
  • CHAPTER 5: Why NAP & User Experience Are Crucial to Local SEO
  • CHAPTER 6: Where & How to Get the Right Reviews for Your Business
  • CHAPTER 7: How to Completely Optimize Your Google My Business Listing
  • CHAPTER 8: 9 Essential Local SEO & Listings Management Tools
  • CHAPTER 9: A Guide to Local Search for Large Organizations
  • CHAPTER 10: Why Social Media Marketing Is Crucial for Your Local Business

Plus bonus chapters from some of our sponsors:

  • Local SEO: 5 Simple Steps to Win by SEMrush
  • Make Your Local Website Voice Search Friendly by ReachLocal

EXPERT AUTHORS INCLUDE: Anna Crowe, Adam Dardine, Pratik Dholakiya, Brian Harnish, Samuel G. Hollingsworth, Maddy Osman, Kevin Rowe, Alexandra Tachalova, Dan Taylor, and Wells Yu

If you want to have a solid foundation on local search engine optimization, make sure to read SEJ’s A Guide to Local SEO.