Tired of guest posting all the time? Looking to shake things up?
This list of 83 next-level link building ideas should inspire you to give some new tactics to try.
Let’s dive in, shall we?
1. Prior Linkers: Reach out to people who have linked to you in the past when you released a particularly good asset.
2. Image Snippets: Make it easy for people to share your images with a link for attribution.
3. Web Tools: Publish interactive tools such as calculators. These usually earn links.
4. Eyeballs: Use as many high traffic strategies as you can to expose your content and earn links from some of those who visit.
5. Quizzes: People love to take quizzes and love to link to the results of their personal quiz. (If the page is personalized for each user, make sure to canonicalize it to the main page.)
6. Press Releases: While Google has said links from press releases shouldn’t be counted on to work, they generate buzz and the resulting press can create many natural links.
7. Writing Column: Become a regular contributor to an authoritative site.
8. Competitor Link Profiles: Scope out your competitors’ links to discover opportunities.
9. Ego Bait: Mention influencers in your content and consider contacting them to let them know, which is likely to earn attention and possibly links from the influencer.
10. Podcast Listings: If you run a podcast, submit it to a human-curated, trusted directory or aggregator.
11. Rank for Journalist Queries: Target keywords that are likely to be used by journalists who will link to you for attribution.
12. Community Management: Launch a community, such as a forum.
13. Parodies: Create a parody or hoax site, which is likely to attract links.
14. Product Manufacturer Links: Ask your product manufacturers to let their customers know that they can find their products at your website.
15. Reach Out to Commenters on Popular Posts: Commenters on popular blog posts are often heavily involved in the communities surrounding a topic, may link themselves, and may persuade others to.
16. Hosting: Provide hosting for other sites.
17. Case Studies: Case studies are often novel enough to attract natural links.
18. Web App Directories: Submit your web app to a trusted, human-curated directory.
19. Mobile App Directories: Do the same for your mobile apps.
20. Petitions: Start a petition for a cause you believe in. Supporters are likely to link to the petition to urge others to take part.
21. Video Embeds: Make it easy for people to embed your videos with a link included.
22. Copy / Paste Inserts: Force copy / paste functionality to include attribution with a link.
23. Link Out (and Be Loud About It): Link to other sites and don’t hesitate to let those sites know.
24. Controversy: Cultivate controversy.
25. E-Book Listings: Submit your e-book to a trusted, human-curated directory.
26. Video Sites: Link back to your site from your video site profiles.
27. Crowdsource Posts (Contributing and Inviting): Ask industry experts for quotes or take part when others run posts like this.
28. Link to Midlist Blogs: The favor is likely to be returned.
29. Q&A Sites: Links from these sites are typically nofollowed, but the link often sends traffic for an extended period.
30. Personal Stories: Share a personal story. It is likely to attract natural links.
31. Events: Launch an event. People will link to the event page to let others know.
32. Fill in the Gaps and Reach out to Influencers: Identify gaps in content, produce to fill in the gap, and let the influencer know.
33. Chamber Of Commerce: Join.
34. Better Business Bureau: Join.
35. Target Tangent Niches: Don’t be stuck in your bubble. Publish on and work with diverse platforms in diverse industries.
36. Sponsorship: Sponsor events. (If you do so explicitly for a link, it must be nofollowed).
37. Image Credit Links: Use reverse image search to find copies of your original images and ask for an attribution with a link.
38. User Ratings: Write reviews on sites that allow you to link back to your site from your review profile.
39. Assisting Webmasters: Help webmasters with any technical issues they may be dealing with, provide them with design or development work, and so on.
40. Games: Interactive games will naturally attract links, and if they are embeddable, the embeds can also link back to your site.
41. Surveys: Contact various influencers for a survey and publish the results. Those included in the survey are likely to link to it, as are many who follow those influencers.
42. Webinars: Publish webinars regularly to attract links.
43. Design Galleries: Submit your site to a human-curated design gallery.
44. Debunks: Debunk popular myths in your industry to attract links.
45. Interviews: Interview influencers and get yourself interviewed. In both the cases, you are likely to earn a link.
46. Rankings: Create a ranked list of products, industry influencers, or something similar. The influencers and those who follow them are likely to link.
47. Internal Linking: Don’t forget to interlink your blog posts on your own site with contextual links (which are thought to be more valuable than navigational links).
48. Link Reclamation: Identify cases of companies mentioning your brand without linking to you or sites using your content without a link, and request that they include an attribution link.
49. Audio Sharing Sites: Upload an audio file to a trusted audio sharing site and include a link back to your site.
50. Resource Lists: Resource pages are generally common on educational sites, some even invite users to contribute to their resources, locate such “resources” page or similar, and pitch in with your resource as an addition to theirs.
51. Testimonials: Offer testimonials of products you love for inclusion on their landing page in exchange for a link back to your site.
52. Infographics: Produce an innovative and attractive infographic and promote it, distribute it to trusted infographic directories, and include a snippet for easy sharing.
53. Link Roundups: Contact bloggers who publish link roundups and send them a URL on your site that you feel is valuable and a good fit.
54. Charities: Donate to organizations who link to the companies who have donated to them.
55. Profile Links: Add a link to your site from profiles on your social media accounts, forums, and so on. Many of these may be no-follow but if the links bring traffic, this can benefit SEO indirectly, and possibly directly. (Some suspect that Google doesn’t always ignore nofollowed links).
56. Niche Listings: Find trusted, human-curated listings of sites in your niche and suggest yours for inclusion.
57. Timely Content: Produce content based on current events to earn natural links from reporters and related buzz.
58. Charts and Graphs: Produce charts and graphs to distill complex data in clear ways, and make it easy to share with a link.
59. Template Listings: If you do any design work, get your templates listed in directories.
60. Contests: Run a contest designed to encourage natural discussion about your brand, which will include links. (Do not explicitly ask for links in exchange for a chance to win).
61. Company Listings: Submit your legal company to a business directory.
62. RSS Feeds: Sites that scrape RSS feeds will naturally link to you in the process.
63. “Best of” Blog Posts: Search for lists of the “best blogs,” “top 10 blogs,” etc. in your niche, and reach out to the contacts on these blogs for link building opportunities.
64. Feedback Sites: Many sites that exist to provide feedback on your site will also link to you if you submit your site to them.
65. Blogger Reviews: Send your product to bloggers who review products. If the blogger reviews your product, they are almost certain to leave you with a review.
66. Reporters: Reach out to reporters with any proprietary information you have. HARO is a good resource here, but you can also contact reporters directly. Reporters are always hungry for news stories.
67. Twitter Search: Use Twitter search to find influencers in your niche to work with, especially influencers who are generous about working with others.
68. “Moving Man” Method: This method, dubbed by Brian Dean, is about identifying sites that have been shut down or relocated, and contacting people who linked to those sites to let them know, as well as pitch your resource as a replacement.
69. Broken Link Building: Similar to the “moving man” method, this focuses on identifying links to broken pages and pitching your own asset as an alternative. The “moving man” method focuses on links that don’t actually register as 404 (such as “for sale” pages), while broken link building focuses on scanning sites for broken links.
70. “Skyscraper Technique”: Also dubbed by Dean, the Skyscraper Technique focuses on mimicking the value of a high profile URL, one-upping it by expanding the content’s value, and reaching out to those who linked to the original.
71. Coin Industry Terms: We mentioned Dean twice before on this list because he did this.
72. Aggregators: Submit your site to a trusted, curated aggregator.
73. Scholarships: Create a scholarship and contact universities, most of which will add a link to your scholarship.
74. University Discounts: Offer discounts to university students and the university may link to you.
75. Interactivity: Any type of dynamic, interactive webpage is likely to capture links because of its novelty.
76. Breaking News: Be the first to break a news story. Not easy, but powerful.
77. Original Research: Conduct original research.
78. Ask Friends: There is no shame in asking your friends for links if they are your close friends and have their own websites.
79. Subculture Content: Produce content designed to speak directly to specific subcultures who are likely to link to it because it amplifies their message.
80. Snippets: Include shareable snippets in your content that can be easily copied, and that link back to your site.
81. Multimedia Listings: Submit multimedia to human curated directories.
82. White Papers: Produce high-quality, heavily researched white papers to attract links.
83. Acquire Sites: Buy high-quality sites and link them to your site or merge them with your own, with 301 redirects. This should not be done exclusively for link building but also for branding purposes.
More Link Building Resources Here:
- Illustrated Guide to Link Building
- 6 Imaginative Link Building Tactics from Industry Experts That Really Work
- How to Build Links for Bing vs. Google
Subscribe to SEJ
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!