Instagram has launched a new official account, appropriately titled @instagramforbusiness, with the express purpose of sharing business tips and case studies.
The company explains that business have been an integral part of Instagram since the beginning — with many more expected to join the platform following the launch of Instagram ads.
Here is what you can expect to see on the company’s new account:
“Each week, we’ll run exclusive, behind-the-scenes stories that inspire, inform and showcase the work done by three important groups in our business community from all around the world—brands, small businesses and creative agencies.”
First up is a showcase of Ben & Jerry’s, a company that has been marketing itself on Instagram since 2011.
The business community in all capacities—from major brands, to small businesses and creative agencies—has been an important part of Instagram since the beginning. Today, we’re introducing the new @instagramforbusiness as a place to celebrate and inspire with unique stories from our business community. On this account, we’ll highlight the work major brands, small business and creative agencies are doing on the platform. And share stories from all different kinds of businesses in all four corners of the world. To kick it off, we’d like to spotlight global brands—one of which pioneered the way for companies to share incredibly engaging content that’s authentic to their brand. Every mouthwatering photo @benandjerrys shares embodies an aspect of their values—whether it’s their commitment to the environment, their stance on social and economical issues, or the high quality ingredients that make their ice cream so good. Since joining in 2011, Global Digital Marketing Manager at Ben & Jerry's @mhayes says it's their community that makes Ben & Jerry's so successful on Instagram. “For us, it’s all about our amazing fans and being able to connect with them and celebrate what we’re made of. That’s everything from our generous chunks and swirls, to our commitment to ethical sourcing. In addition, we try everyday to love our fans more then they love us.”
Over the next week expect to se stories from local Chicago florist, Flowers for Dreams, and a creative agency called BBDO New York.