How to Use Social Media for Keyword Research

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Social media networking is a comparatively new phenomenon we haven’t yet learned to treat properly. Most online marketers are simply trying to promote their product there pretending to be their customers’ friends. Others successfully manage their reputation with the help of social media communities.

But what if we could use social media to explore your niche and learn more about your audience? That definitely makes sense: social media network is the community of real people who say what they think right now. Thus social media can help you to conduct up-to-date niche research:

  • to learn demographics, interests and tastes of your targeted audience;
  • to explore your competitors;
  • to conduct the enhanced keyword research.

Recently there appeared several tools that will help with your keyword research by showing you the following:

  • how popular your keyword is;
  • who discusses your keyword and how (the context it is used in);
  • your keyword synonyms and related terms;
  • your niche trends and its related words usage.

1. TweetVolume will show you how much your keyword is discussed and also compare its stats to other neighboring terms:


2. Two other Twitter applications TweetScan and Summize will also show you who is talking about your keyword right now and what they are saying (you can also subscribe to the RSS to daily track your key term).


3. will show your keyword related terms and most popular bookmarks about it: related tags

4. Recently launched Facebook Lexicon shows what is discussed throughout Facebook discussion walls. It is great for comparing related terms and analyzing new popular trends but it will only show you what is really heavily discussed. Compare [erotic, nude, porn]:

Facebook Lexicon

We only start exploring social media instead of merely using it. I am sure that soon we will have more powerful tools that will help us to deeper understand our niche and audience.

Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project,
Ann Smarty
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  • Very interesting article! I’ll have to check this out. 🙂

  • This is a great post. My team has recently stumbled upon the valuable information social media can give you for keyword research. Great forward-thinking!

    Maria Reyes-McDavis

  • Thanks for these tips!!! I really like the concept behind TweetVolume and Facebook’s Lexicon but they would be more useful if you could control a start date and stop date. Hopefully they’re still developing!! Like you said, more advanced social media tools should be coming!!

  • Thanks for this post. I’ve been using twitter for a few months now and I knew there were some additional apps released to work with it and for different purposes, but never had the time to check them out properly and this is pretty outstanding.

    I seems, there are no limits to what can be accomplished with web 2.0 technology, that’s both good and bad, well at least for me, I have so much to do that it’s so hard to keep up with the new trends, then again when I discover something new that I know can benefit me I jump for joy.

  • Great information, Ann
    Thanks for sharing!
    I found you on Twitter.

  • Awesome post.
    Permission to add trackback & highlight your post on the ?
    This was well taught.

  • Thank you so much for sharing this wonderful information.

  • Great resources do to some research. Thanks for the information Ann

  • Thanks for sharing this great information on keyword research this was really smart forward thinking!

  • I definitely like the TweetVolume. Everything that you mention here is usable, thank you!

  • Great post and thanks for the social media tools. They will be useful.

  • Its a great stuff for social media for research keywords. Thanks for sharing a great information

  • Twitscoop is also good to see breaking/popular words in real time.

  • It is really great to know that we may use social media stuff for keywords research. I didn’t have any idea about as i haven’t used social networking site this much. Thanks for this Great idea, it will really help to compare trends and usage.

  • Check out the Experts’ Guide to Keyword Research for Social Media: