How To Trick Black Hatters Into Building Links To Your Site

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Note from Editor: Please treat anything associated with “black hat” with caution 🙂

So you are intrigued by black hat SEO, just to scared to try it? Good, the only thing you will experience is pain.

But, there is another way to get black hat SEO to benefit your site while protecting it from the Google ban stick. As you already know, there is a real problem with content being stolen and used around the Web. It infuriates most site owners, but it makes me very happy 😉

So, let’s set a little trap for the black hatters and watch as links come pouring into our site.

Black Hat Content

Black hat SEO has many faces and has become as complex and challenging as white hat SEO. Most black hatters spend most of their time focused on link building and figuring out ways to game the system. They are not natural content creators.

Actually, creating content is the bane of most black hatter’s existence. So they steal it from all types of sources. The smart ones know where to find content that has not been indexed, like sites that do not take advantage of ping. You are not one of those webmasters, right?

You, on the other hand, have one very unique advantage over black hatters, you love to create good content. Content that is legible and popular. Content that is loved by the search engines and regularly indexed.

Even if you use ping, when black hatters steal your content they are betting on their domain and link authority to push their page above your page in the SERPS. If it doesn’t work, oh well, your page of content is only one of thousands that they have automatically scraped and stolen.

Black Hat Automation

Black hat SEO is about one thing, automation. They look for ways to automate their processes. The more automated processes they employ that is successful, the more successful they are.

To scrape content, a black hatter needs a page related to that information to scrape. They have to be able to automatically locate that content through other sources.

RSS feeds make it extremely easy to steal content, since it is in standard format for RSS readers.

Here is how the process goes down typically:

  1. Black hatter builds site own specific niche, like “Digital Cameras”
  2. He scrapes the Google Blog search for the most recent posts related to “Digital Cameras”
  3. He scrapes the sites featured in the blog search  and steals the content, posting it to his WordPress blog
  4. He automatically gathers inbound links to these pages at a heavy rate, usually from a large link network that he has set up, scraping content to do so.
  5. He repeats the process over and over again until Google finally bans his domain and hopefully has made his money from the affiliate or ads on his site

Black hatters hopes they can overcome white hat sites with sheer volume of links and content. If it didn’t work, there would not be so many black hat SEO’s.

Backlink Placement

The key to making your stolen content work for you is to include back links in your post to your site.  This can be manual links or related posts at the end of your post. Most black hat SEOs do not remove the links inside of a post. It is less likely that they will be reported for spamming if they leave the links intact.

Plus, removing the links requires more processing time and is not in their best interest to do so. This leaves you with a great inbound link opportunity.

Using a plugin like RSS footer gives you the ability to add a link to your original post and a link to your home page with your chosen anchor text. Both of these tactics are extremely effective. Linking to the original post insures that your post will always outrank the content the black hatter has stolen.

Getting your content stolen

It is a good idea to provide a full version of your post in your RSS feed if you are using RSS footer. This makes your site easier to scrape. The more times your site is scraped and your content is stolen, the more backlinks you will acquire.

Make sure you can get to your feed by going to /feed/. If you can’t, add a 301 redirect to your site sending visitors and scrapers to your true feed location.

Promote your RSS feed to as many aggregators as possible. Every time you publish a new post, you want the content scrapers to grab your page and post it on their site.

Make sure to ping Google blog as this is one of the favorite places to find new content sources for many black hatters.  Ping everyone, everywhere.

Advanced Technique

Alright, this technique is slightly gray hat. You have been warned.

You need to create a script that monitors what is hot in the online universe. You can pull the Twitter hot feed or any other social media tracking stats.

You can bet that if something goes hot on Twitter or other social media outlets, black hatters are moving rapidly to capture whatever search traffic they can. What do the black hatters need? That’s right, your content.

So, we want to trick them into linking to your content over and over again. Here is what you do:

  1. Create a script that monitors what’s hot
  2. Create a pinging script to ping blog aggregators (I would leave Google out)
  3. Create a scraper to grab generic post titles from a blog aggregator
  4. Once you have those three scripts, you combine them into one script that looks at what is hot, creates random post titles, adds your post with internal links, and pings blog aggregators.

So, you ping the same post with the same links back to your main page over and over again with a different title. Make sure to include a canonical URL in the head section of your page in case Google finds the page.

Your site on Digital Cameras republishes the same content over and over again under a different title and slightly different URL. The black hatters are monitoring the same social media telling them what is hot. Their script detects from one of the blog aggregators that your site has a recent post on the subject based on the title.

They grab your content and post it on their site. While all the black hatters fight to rank for the topic, you sit back and collect as many links as you want.

You could literally gather thousands of links in a very short period of time. Remember, you don’t want to overdo this technique. But if you are stuck a few pages back, you may want to give it a try.

Jason Capshaw

Jason Capshaw

Jason Capshaw is founder of MyWebTronics. He provides Atlanta SEO services and you should connect with him on Google+
Jason Capshaw

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  • Anonymous

    Excellent ideas; I particularly like the idea of adding links to your own content within the post. It’s a good SEO practice, in any case, to link contextually within your site to other pages and posts.

  • Backlinks

    i have applied black hat techniques on one of my niche blog
    and get google banned
    What can i do now?

  • Technically Easy

    I have a plugin that automatically adds links to my post and my RSS feed, so any content stolen will have a few links back go my blog.

  • Mark Upshaw

    Sweet reminder! The devil is in the details and this is one devil I like to share with Black Hatters. 

  • Audio converter guy Ameer

    The back links will be alive until Google bans it. so not really a permanent back link and more importantly not a good quality ones. I already experienced what you have just described here in this articles. 

    • Anonymous

      Very true…this is not a good long term link building plan.

  • Mike Boudet

    Amazing technique.  Just one question: if you’re using Black Hatters to get links from, don’t you think your site will eventually get penalized if it gets links from a domain that has been flagged?

    • Jason Capshaw

      Do we punish the victims of theft? No, we don’t, just the thieves. Google acts much in the same way, if your content is being stolen you won’t be penalized, but the the thief will be eventually.

      • Mike Boudet

        Google also occasionally gets this wrong.  It seems like you’re taking a risk by using this technique and perhaps it would make more sense to use it to boost a group of throwaway domains that can then pass the link juice to your main site rather than link directly.  That way you have a safety net protecting your target site.

      • Akash Kumar

        Yes I think I would agree to that Google would sometimes suspect to that. Suppose if too many black hatters are linking to you then won’t it make a difference??

  • Discodog

    LOL, don’t you know usually we remove/cloak links from original content? :p

    • Anonymous

      Discodog, my experience has been the contrary. Most of the time when my content is stolen, the links remain just as they are. You are the exception, not the rule.

  • GED Online

    Your post have the
    information that is help full and very informative. I would like you to keep up
    the good work.

    You know how to make
    your post understandable for most of the people.

    Thumbs up and Thanks.

  • Hiren vaghela

    Nice techniques Jason. Black hatters techniques quite fast and easy. It handy to used but i do not think it’s useful for long term. Sometimes you get the end result in a good manner and there is also a chance to get penalize or get banned.

    • Anonymous

      Very good point Hiren. This technique is best employed when you need a shot in the arm to jump up in the SERPS. Once you are ranking in the top ten, hopefully your content will help you get more natural links.

      • Hiren vaghela

        Thanks Jason, I will try it out for sure.

  • David Iwanow

    Yep it works quite well the only annoying thing is when they are smarter than the average bot and strip out any links or nofollow them automatically to reduce any benefit… also another reason why you should get around to implementing rel=author and rel=canonical tags….

    • Jason Capshaw

      True…but most do not remove the links in my experience.

  • Mahendra Sharma

    Good to know the tricks, its like if you don’t want the theft, learning the theifing techniques to protect yourself. The tricks are good but how practically they are good, that could be known only after using it.. i am not going to use it because my domain might get blacklisted 🙂

  • Vi @ Travel Tips

    Thanks for letting know about RSS Footer. May be this at least will help to have my posts higher in search results above stolen content.

  • lewis austin

    great plan, its a shame it isnt a long term thing, if anything the face that links are being built is just a small plus because of the lack of quality and the time period of them, although it is great that you can protect your content that easily. I have been putting in links to my site in all of my blog posts, just for the internal linking side of it, but now that i know it serves as a small form of protection is great

  • jml256

    Surely this is essentially a black hat technique in itself, to actively try and get your content scraped and syndicated? And thus surely any effect, aside from increasing a total link count, is going to be negated by extremely smart search algorithms?

    You might as well stick a load of adsense and affiliate ads on your website and make some money before it is banned / tanks completely / your client sacks you for the ridiculous amount of low quality links pointing at their site ….

  • Johnm

    These all sound like ideal suggestions but I’d have an overall fear of being blacklisted.  Interesting post but I have to admit that I’m not exactly sold on this one.

  • Rachelisallen

    Nice systems Jason. Black hatters strategies quite
    convenient. It convenient to used but I don’t think it’s handy for
    long-term. Occasionally you get the ultimate result in a good demeanour
    and there’s also an opportunity to get penalise or get banned.

  • Technology Blog

    Good ideas but would like to still stay away from this 🙂

  • Ecommerce Solution

    Seems a little too scary for me.  It is hard for Google to tell the difference I think.  Plus once those sites get banned don’t your links go away?