How to Get Your Website Listed in Google News

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How to Get Your Website Listed in Google News | SEJ

Many websites create fantastic news content on a regular basis, but the audience that it reaches is limited because it’s not getting into Google’s News search vertical.

In this article, we explore the common pitfalls preventing businesses from appearing in Google News and discuss practical tips and advice for getting your content included in the future. Many of the practical advice areas will help you get your news content into other digital resources too (including Yahoo News and more).

If you want to know how to get your newsworthy website content into Google News, this post is for you!

What is Google News?

Google News is a computer-generated search engine vertical which collects and aggregates news stories and headlines from over 50,000 sources of information spanning the globe. Google then displays them based on user preferences and interests, or through search filtering. You can access Google News directly by going to or by selecting the ‘News’ section below the main search bar on Google’s homepage.

Google News search vertical - accessing Google Newa

Here’s an example of what the Google News home screen looks like (the default view is top stories’ and is driven by location as well as user preferences):

Google News home page example

Some of the features to take note of include:

  • Search bar functionality (typical search engine use)
  • Supporting filtering (region and news type i.e. modern, classic, headlines or compact)
  • Side navigation (quick topic filtering functionality)
  • Weather app
  • Location and preference based information widget (displaying local news based on preferences and location data)
  • Editors’ picks
  • Top stories (region set and global)
  • Suggested for you (user behavior and preference-based data)
  • Industry

Why do Websites Want to Get into Google News?

How to Get Your Website Listed in Google News | SEJ

The obvious answers to this from a holistic point of view are brand/expert/service reach, visibility and traffic (some of which will ultimately lead to increased sales and end results). Realistically, though, the answer is more complex.

Over 60% of people trust Google News over the news originators. This level of trust when combined with the previous expected returns, opens up broader business value outside of the traditional search metrics of impressions, traffic and revenue. Trust can be a core online differentiation between brands and websites, impacting user behavior at pre-click (advert), and post-click (website) stages.

For many businesses, inclusion within Google News is another way of making more out of current and future content. When you invest a great deal of time, money, and resources into any area of your website, you need to make that investment work hard for you as a return. Omitting Google News, or simply failing to see the potential of it, can be a fairly common oversight – one which I’m keen to help businesses overcome.

Here’s an example of a Google News search engine results page. In this case, it’s tied to some of the more recent newsworthy content I’ve written myself:

Google News search results - Lee Wilson

Getting into Google News

As with all of Google’s search results, there are clear guidelines and best practices which must form the basis for getting your content included and ranked highly in Google News. In the following sections, the focus is on the core guidelines you must follow for any likelihood of success within Google News.

General Guidelines

How to Get Your Website Listed in Google News | SEJ

Content types: As you might imagine, the content must being timely, relevant,and of perceived interest to the Google News audience. Some of the content not falling into this area includes: tips and advice, job adverts, or information-only content, like the weather or share prices.

Originality & readability: Content has to be accurate and created, first-hand, by you. If your site has a mixture of self-generated and aggregated content, you need to clearly differentiate this, otherwise none of it will get into (or stay in) Google News. The content created needs to be well written, and void of excessive distractions i.e. adverts, videos, and so forth.

Expertise & trust: Content that reflects industry-leading thought and expertise has a greater chance of getting into Google News. It should offer clear opinion, based on experience within the field, and be supported with trust signals including a physical address, supporting authorship, and telephone numbers.

See the full list of Google News ‘general guidelines’.

Technical Guidelines

Google uses algorithm-based processing when it discovers and crawls articles for inclusion in Google News, and there are a number of technical factors must be satisfied. Many of these are traditional SEO ranking factors and others relate specifically to Google News. At a top-level you need to ensure the following:

  • URLs and anchor links are descriptive of the content, unique and permanent
  • Content is provided in HTML format only. PDFs, JavaScript and other content types cannot be crawled or displayed. In most cases, multimedia content (YouTube being the occassional exception) will not be included
  • The domain on which the content is hosted needs to be accessible to search engine bots

Access the full list of ‘technical guidelines‘.

Quality Guidelines

Quality is present throughout every aspect of the Google ethos. If you are unsure about what determines quality in content, take a look at the Webmaster Quality Guidelines, and objectively look at your content so you can compare it to the top ranking sites on the same topic. Ensure your content exceeds the basic requirements, like depth, variation, opinion, expertise, trust, and statistics.

It’s worth stressing again at this point that Google News accepts news content only. Trying to get all of your pages in is a poor tactic and you’re destined to fail. Content in most cases will be industry-specific, and company-neutral in that it is not marketing or PR-based. Also, while it may include expert quotes and opinion, it cannot be a business advert or anything promotional.

Google News Tips & Advice

There are a number of other tactics that can be deployed to help you get your content to display and rank in Google News; here are a few of the most practical ones.

Doing the basics well: There are broader areas that can directly impact Google News success, and many of these are down to getting the basic stuff right. News content should be clearly labeled as such; it should have a unique sub folder (i.e., and each news story needs to have a descriptive URL reflecting the content topic.

New content needs to load quickly, be rich in information and accessible. It should also have value, be topical, supported by fact and independent of ‘salesy’ tones. You should publish news frequently and on a consistent basis – every week or every day, for example, rather than 10 articles one day, and nothing else for a month. Make the content easy to read, share, and engage with – the more user quality signals that come from the content, the better.

News sitemap: By creating a unique sitemap for Google News and submitting this directly to Google, you are able to take control over the news content items which are meeting or exceeding the Google guideline criteria, and highlight those most likely to deliver the results you are looking for. As with all sitemaps, this can speed up and improve the success rates for Google finding your content and displaying it within the search results.

Accelerated Mobile Pages (AMPs): At a top-level, AMPs are versions of web pages that have been stripped of almost all types of non-text content that could potentially cause slow loading. AMPs are predominantly for publishers, as people want to digest news content fast, on the move, and using almost any device and varying levels of internet connection.

Submitting your website: Before you submit it, check that your content is not already being crawled and indexed naturally. You will be surprised how many website owners forget to actually go through the application process. By doing so you will gather feedback to improve your likelihood of getting accepted and increase the chances of your content being picked up in the future

Editors’ picks: You can provide Google with up to five news content items on which you want it to place more prominence. This could be done for a number of reasons; it could be content you are especially proud of, or it may be particularly topical. Perhaps it relates to content that you feel Google News has missed but should be picking up on.

Meta news keywords tag: Note: this is different to the deprecated and historically spammy meta keywords tag. See the following example from Google:

“In an article about the World Cup you could add the following code to help Google News better understand the nature of your content:

<meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands">

Keywords could also be used to help disambiguate between related terms. Again, if this particular publisher wanted to specify that this article was about the football World Cup – as opposed to the rugby World Cup – then they could try the following:

<meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands, soccer, football">"

Source: Google Support: News Help – ‘Keywords and search queries’.

Next Steps

Follow the action points in this post and get your unique, authoritative news content ranking in Google News.

Let me know how you get on! Share your success stories with me, and by all means give feedback on this post; I love to hear about the actions people take after reading my updates.


Image Credits

Featured Image: ra2studio/
In-post Photo #1: Sampien/
In-post Photo #2:
All screenshots by Lee Wilson. Taken March 2016.

Lee Wilson
Lee Wilson is Head of SEO at Vertical Leap, and has headed up digital marketing departments since the early 2000’s. He’s enjoyed delivering search marketing success to businesses from start-ups and SMEs, through to multinationals and global brands and still enjoys the challenges that this brings.
Lee Wilson
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  • Harish Negi

    Hello, will it help if add my blog to google news, but my blog is not of new type?

    • Lee Wilson

      Hi Harish, it is important that the content type is correct. For example you could segment your blog so that one section is company specific (promotional etc.) and another is more news based, industry specific but company neutral, non-promotional and adhering to all the Google News guidelines.

  • Yvette Marshall

    Thanks for this post. It really shows what I want to learn about this, about adding my blog to google news.
    helpful for me. !

    • Lee Wilson

      Hi Yvette, that’s great feedback! Let me know how it goes.

  • zero brokerage trading

    Valuable information shared this blog google news. how can visible your news in google news search.Thank for sharing

    • Lee Wilson

      Appreciate the feedback and your comments. Have a great day. Lee.

  • Pratik

    Nice share and Insight of how to use. An area a company can look into it for more user reach

    • Lee Wilson

      Thanks for the feedback Pratik, I really appreciate it. Let me know how you get on as always like to hear about success stories.

  • Ulitovskyi Anatolii

    Thanks for the essay. It was interesting to learn new information. In my practice I never met big blogs or news but I’ve understood, it can be useful blogging and add to google news )) Of course, at first step anybody needs to write interesting topics, that doesn’t depend on your wishing to add google or yahoo news. But if you really are sure in your blog, try to do it.
    I like to read this blog. But you know, it will be great if you add article about reddit. Many successful marketers spend much time in this site and can get real good traffic. if you can write some instructions I think, all your readers will be thankful. ))

    • Lee Wilson

      Hi Ulitovskyi and thanks for the feedback. Reddit can be a great topic to cover too as it does offer a n umber of potential referral traffic and social signal wins too. I hope this post gives you some confidence in perhaps trying news as another opportunity to support your search success moving forward. Lee

  • Lee Wilson

    For me, areas like inclusion in additional search verticals like Google News help to maximise the reach and passive promotion of content (in many cases by adhering to guidelines and ensuring content can be included). When it comes to promotion it’s important to include tactics that do not require manual effort as well as those that do. Google News being a good example of tactics that once in place can offer great ongoing reach and engagement opportunities as well as promotion too.

  • Lee Wilson

    Appreciating all of the great comments and questions so far – please do keep them coming.

  • Arbab Rasool Khan

    Nice share and this article clear each and every thing about keyword research, meta tags and bloging tips.

  • CH Ghufran

    nice article can you share a article about off page seo

    • Lee Wilson

      There’s a few great posts about off page SEO and as the topic can be quite broad, I would suggest targeting aspects of it where you can apply the resources needed to do one element of off page SEO really well and then continue to build on your repertoire.

  • MSlive Help

    google news……

  • techstudy24

    Really your sharing article is so unique that can not be described in a word. your post is very simple and permanent to follow. it is very helpful for all of us. I think you are a genius product of God. He must bless you.

    • Lee Wilson

      Thanks for the comment – it is very flattering and glad you enjoyed the post.

      • techstudy24

        really dear

  • Seobeetree

    nice article about the google news, helps in attracting some traffic to our pages.

    • Lee Wilson

      Thanks for the feedback. Let me know any results you get from this.

  • Lee Wilson

    Press releases are a different positioning – although some of the objectives will be the same (reach, brand awareness, visibility and traffic etc.).

  • Lee Wilson

    Thanks for the comment and let me know how you get on.

  • Lee Wilson

    Really appreciate the feedback and glad you liked the post.

  • LisaBuyer

    This is a great guide, I’d also like to add using schema for news would also be an excellent required or basic step. What do you think?

    • Lee Wilson

      Thanks for the feedback Lisa. Adding schema to assist with content understanding of any, relevant content types is always a great tactic for sure. As part of any content optimization, and certainly tied into getting included in Google News, this is an important step. Thanks for your comment.

  • phoolchand yadav

    Did you mean, it’s depend only content and meta tags.

  • Ademola Abimbola

    Informative post. Press release used to work in the past but not anymore. Will definitely come back to this post when next I have something newsworthy.