Google Brings “Search-to-Store” to the Mobile Web

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Google Maps for Mobile has a new feature that could help you get exactly where you want to be. Earlier this summer they introduced Expendable Map Ads that appeared in both applications and mobile web. This app provided a banner from paid advertisers that once clicked on, a user would see a map with options to call the business or get directions to it. The only thing that could have been a problem with that is the fact that locations were identified based on IP targeting.

However with Google Maps for Mobile, targeting capabilities will come from GPS and triangulation, just like regular Maps does. Another change is that the ads that will appear will be based on user search queries, thus make the experience more personalized. Once a user begins a search, a banner will appear allowing the searcher to click on it and then giving them the ability to call or get directions; the directions function will integrate into Google Navigation.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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    I don’t get this one. Is this a way to make their advertise growing the amount of viewers? If that so then they making use of this mobile webs for their own good and not thinking of the extra things of the users to think about.

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    I don't even use a stand alone GPS anymore, I use my blackberry browser and google maps – so it only makes sense this would get even more intricate as time goes on.