Google Shares Interesting New Mobile Search Stats

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With the launch of Accelerated Mobile Pages (AMP), Google has never been more demonstrably dedicated to mobile-centric search than it is today. Google’s VP of Americas Marketing, Lisa Gevelber, recently took to the Think With Google blog to share her insight on how to build a mobile-centric search strategy in today’s climate.

Along with her insight are rich with fresh new statistics about mobile search, I have put together a summary with the most need-to-know pieces of information, though the whole article is worth a read if you’re interested in mobile search.

Gevelber describes a “mobile-centric search strategy” as one that is designed to capture customers when they are conducting a specific type of mobile-centric search. Mobile-centric search terms are those which are inputted over 75% of the time on a mobile device. Here is how Gevelber describes the various types of mobile-centric searches by industry type.

Local Service Providers
“Near-me searches” are rising in volume from those looking for local service providers such as: clothing stores, restaurants, hairdressers, etc. Mobile makes up 88% of all “near me” searches, with those mobile searches growing at 146% year over year.

Luxury Products
Mobile searches for luxury products are on the rise. Searches for the price of luxury cars grew nearly 90% on mobile from 2014 to 2015. Rings are among the most mobile-searched type of jewelry, followed by necklaces, bracelets, and earrings. In particular, promise ring-related mobile searches grew by 77% from 2014 to 2015.

Travel
According to Hotels.com, 74% of mobile bookings are made for same-day check-in. In addition to searchers wanting the room immediately, they also want it for a bargain. When it comes to themes surrounding hotel, the words “cheap” and “price” are leading the way.

What can search marketers do with that information? Google’s VP of Americas Marketing sums up her thoughts:

“Mobile can’t just be a shrunken version of existing online ads and desktop content. It really calls for us to think bigger about consumers’ context and intent so that we can cater to mobile-specific situations.”

Gevelber concludes her thoughts with three actionable points:

  1. Identify your mobile-centric searches and themes through keyword research
  2. Once themes are known, “be exhaustive in the keywords you use” in order to capture your mobile searchers in all situations.
  3. Break out of the desktop mold by finding unique ways to be useful on mobile.

 

Featured Image Credit: Stefano Garau / Shutterstock.com

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • http://www.plagiarismsearch.com Tom Rider

    Hello, Math! That’s a really good article! Nowadays, is the epoch of the electronic world! Look around and you will see that everyone uses
    their mobile phones not just for calling, but mostly to scan internet
    resources. In my opinion, this application is very useful. Want to go to
    the new restaurant because all others were bothering, easy, “Near-me-searches” will help you!)). Matt, thank you for another good article!

  • http://www.writingleader.com Kate Evans

    Hi Matt and all the visitors of this website! The topic you shared through this post is very actual, because in today’s time it is very hard to find such a person who does not own a mobile phone which became a necessary part of our daily life.
    I am sure everyone will be interested to know about these types of mobile-centric searches in order to become active users of it! Thanks for sharing.

  • http://www.plagiarismsearch.com Tom Rider

    Hello, Matt! That’s a really good article!
    Nowadays, is the epoch of the electronic world! Look
    around and you will see that everyone uses their mobile
    phones not just for calling, but mostly to scan internet resources. In my
    opinion, this application is very useful. Want to go to the new restaurant because all others were bothering, easy, “Near-me-searches” will help
    you!)). Matt, thank you for another good article!