Google has been experimenting on various search ad formats for the past couple weeks now but it is only now that they decided to put up a post explaining each one of them. Actually it makes sense, with Google hoping to get some headway on the upcoming Thanksgiving Black Friday Sale which will see more users searching for great shopping deals. The new search ad formats are more interactive, more visual and perhaps engaging. However user reactions to these search ads may vary – that is it may result to better click-throughs for ads or lesser since some users might get totally annoyed with it.
So in brief here are the new search ad formats that Google has been testing out.
Ads with video trailer:
Ads with more links:
Ads with product extensions: