Google Frees up FeedBurner

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If you’ve been blogging for an extended period of time you very likely not only know what FeedBurner is, but you are using it. For everyone else, you likely heard about it when Google stepped in to purchase the service as yet another weapon in their ongoing “arms race” with Microsoft.
Well as a result of that deal, Google has today unleashed FeedBurner’s previously monthly-fee based ‘Pro’ services for free. Simply click on the ‘Feedburner Stats Pro’ link at the bottom of the ‘Analyze’ tab and check the ‘Item Views’ checkbox with the blue ‘Pro’ icon next to it (the Pro tool ‘Reach’ has already been automatically upgraded for you). Back on the ‘My Feeds’ screen you’ll even see the same blue ‘Pro’ icon appear next to your feed name.
Google Operating System is also reporting that FeedBurner MyBrand is now free as well. This is big news as this is the service that allows you serve up FeedBurner-run feeds from your own domain name. Google is clearly moving quickly to bring FeedBurner into the family; the next question has to be when will they integrate AdSense and AdWords with the FeedBurner Ad Network? The advertising is where the money is at for Google, so you can expect such integration to happen soon.
A lot of negativity has come at Google in recent months as they continue to make deals that foster their domination of the Internet sphere; but it’s hard to complain when Google is taking previously premium services and dishing them out for free. Yahoo bought MyBlogLog months ago and never opened up their premium services for free.
Healthy competition is a good thing, but who can argue with free?

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