Going forward, Google vows it will do a better job at preventing display ads from appearing against controversial content.
Google spends millions of dollars every year and employs thousands of people to rid the web of bad ads. In addition, the company has policies in place to prevent ads from appearing on pages or videos with hate speech, gory or offensive content
With that being said, there are still some that good ads that slip through the cracks and end up appearing alongside controversial content. In these instances, Google says the ads are promptly removed, but there is demand from advertisers and agencies for the search giant to do more.
Along with the tools that are already available to for advertisers to specify where their ads appear, such as topic exclusions and site category exclusions, Google wants to give advertisers even more control.
“We’ve begun a thorough review of our ads policies and brand controls, and we will be making changes in the coming weeks to give brands more control over where their ads appear across YouTube and the Google Display Network.”
Google stresses that it remains committed to working with advertisers to address the issue of ads appearing against controversial content.