From Search to Transaction: How to Master the Customer Experience

IN PARTNERSHIP WITH

When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there.

In this joint webinar with the search engine optimization experts at Botify and the customer experience optimization experts at AB Tasty, you’ll learn how to create the most relevant, optimized journey from discovery through to transaction.

In this presentation, you will learn:

• What a holistic customer experience looks like, from search to transaction.
• How SEO and on-site experience teams’ work influences each other, potential pitfalls to watch out for, and how to leverage each other for a better ROI.
• Actionable tips that will help you not only earn more organic search traffic, but convert it too.

Bonus: We’ll share new data revealing how consumers’ digital behavior changes around peak shopping seasons like Black Friday, and how SEO professionals and on-site experience teams should respond.