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From Pageviews to People: Don’t Just Drive Traffic, Drive Customers

From Pageviews to People: Don’t Just Drive Traffic, Drive Customers

Wednesday, February 20 at 2 PM Eastern

Everyone knows that “content is king” – and that it’s the most critical component for search engine discovery and ranking of a site. But all the organic traffic in the world is meaningless if that traffic does not convert into paying – or otherwise monetized – customers.

In this webinar, we’ll map out a framework for creating a long-term content strategy that focuses on acquisition instead of eyeballs. You’ll walk away with a plan for how to:

  • Identify your target audience
  • Mine your first-party data and analytics to identify topic groups
  • Identify the ROI-positive tactics unique to your business
  • Define requirements for all content pieces created

We’ll also share data and success stories of how implementing a long-term content strategy that focuses on audience, not algorithms, can improve customer acquisition even in the absence of increased search traffic.

Michelle Robbins
Presented By

Michelle Robbins

Founder and Principal Consultant, BetaGirl Consulting
Loren Baker
Moderated By

Loren Baker

Founder, Search Engine Journal
Register for a Webinar
From Pageviews to People: Don't Just Drive Traffic, Drive Customers
Date and Time
Wed, Feb 20, 2019 02:00 PM - 03:00 PM EST
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