Facebook has rolled out a possible solution for improving the organic reach of posts published by pages on the desktop site.
Over the past several years, Facebook has become notorious for stifling the organic reach of content published by pages.
From prioritizing paid posts, to giving more weight to posts from friends and family, Facebook has made it difficult for pages to extend their reach without coughing up advertising dollars.
Facebook’s Explore feed is designed to change that. Within the Explore feed you will find posts from pages you don’t follow, which would be unlikely to show up in your news feed otherwise.
Posts that are curated in the Explore feed have been selected based on your interests, so it’s not as though you’ll find something in there that is completely out of left field.
Facebook describes it as:
”… a complimentary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them.”
Another thing users may appreciate about the Explore feed is that it doesn’t contain any ads (for now). Of course, pages may appreciate this as well since there is no pay-to-play element of the Explore feed.
Facebook’s Explore feed has been available within its mobile app since this summer. So if you have used it before you know what to expect from the desktop version.