Social Media’s Direct Influence on Search Engine Ranking
Social media marketing is becoming more of an accepted part of the online marketing mix because of its ability to drive website traffic and inbound...
PliggSites.com : Directory of Pligg Powered Sites
The effect of Digg style sites on link building, SEO, and driving traffic has helped fuel the social media marketing movement. But did you know...
Google Supplemental Index Ratio Calculator : Check Your Site!
Francesco Mapelli has launched a new SEO tool called the Supplemental Index Ratio Calculator which allows site owners to check the percentage of pages from...
SideKiq : Search Engine for the Power Searcher
To put it in one word, SideKiq is quirky. At this meta search engine, you search by category. Enter the query into the search box...
Video Search Engine Blinkx Forms Targeted Broadband Media Partnerships
The video search engine blinkx has formed 28 new partnerships with special interest broadband based media companies. Among the new partnerships are Cycling TV and...
GigaBlast Search Engine : Hand Built Algorithmic Search
GigaBlast, the search engine has an interesting history. Matt Wells wrote the code for GigaBlast from scratch in C++ after quitting InfoSeek. Thus for a...
Oingo Meaning Engine, Semantic Search & Google
Oingo, the meaning based search engine debuted in 1998 i.e. at the time when keywords and relevancy alone were the driving factors for online content,...
Four Reasons Why You Should Never Use Google AdWords’ Pre-Pay Option
As you may know, Google AdWords offers two main types of payment options: Pre-Pay and Post-Pay. There are some pros and cons to each method,...
Accoona : AI Powered Search
Accoona, the AI powered search engine has not received much popularity. The engine touts a powerful AI based algorithm that uses techniques that go beyond...
Google Universal Search : Invasion of News, Video & Blogs
Universal Search is the biggest thing to happen to search since the Florida update and when Google rolled out Universal Search is rewrote the rules...
SurfWax : The Customizable Meta Search Engine
Meta search engines do the one logical thing that relates well to the “not-reinventing-the-wheel” concept, i.e. presenting results culled from the best repositories in the...
Search Engine Marketing Firm’s Study Says Offline Channels Drive More Searches
The recent study on offline channel influence on online behavior study by search engine marketing firm iProspect yields some interesting findings about how offline channels...
Google AdWords and Paid Search: CPA vs. Existing CPC-Model
While I was in Miami at Affiliate Summit this July did I had some discussion via email with Andreas Reiffen from Marketing2null.de, about a post...
AOL Launches AOL Mobile Search with MovieFone, CityGuide & Mapquest Content
AOL has launched a beta version of their new AOL Mobile Search product which takes advantage of AOL properties such as Moviefone, MapQuest and AOL...
Swoogle : An Engine for the Semantic Web
Swoogle, the Semantic web search engine, is a research project carried out by the ebiquity research group in the Computer Science and Electrical Engineering Department...
Yahoo Search Adds Yahoo Sports Baseball Shortcuts
Yahoo Search and Yahoo Sports are working together to bring Yahoo Sports Shortcuts to the searching experience. The first batch of shortcuts is for current...
Google Expanded Match: Background and Pointers
Many Google AdWords advertisers use broad match for their keywords, but few realize that using broad match also automatically activates expanded match. Expanded match, according...
Kaboodle Social Shopping Bought by Hearst
Hearst Media has purchased Kaboodle, the social shopping & recommendation engine, for somewhere around $40 million (according to Om). Following in the footsteps of Fox,...
Garage Sale Gets Inside Facebook
Buy.com is hoping to get a share of Ebay’s customer base by launching Garage Sale inside the Facebook network. Unlike Ebay and other auction sites,...
Weighing in on PPC vs. Non-PPC Advertising
The question of whether pay-per-click (PPC) or non-pay-per-click (N-PPC) advertising offers the better return on your online investment is one that search-engine marketers continue to...
Yahoo Paid Inclusion: Thing of the Past?
Many people who are new to web site optimization may be unaware of a small corner of the market known as paid inclusion. Paid inclusion...
Measuring Social Media Marketing: It’s Easier than you Think!
We all remember from Marketing 101, that the ability to measure the effectiveness of marketing activities and calculating ROI is imperative to a company’s go-to-market...
Online Dating Site Match.com Goes Mobile
There’s really no stopping the transition of web services into the mobile web. Now, even online dating sites, such as Match.com gets their own mobile...
Forum Optimization for Better Adsense Performance
If you are running a community forum with Adsense placement and yet can’t seem to get significant earnings, Inside Adsense suggest these three Adsense performance...
SEO for Alternative Media (Flash, Video, etc.)
Recently, Dan Crow of Google addressed a group of SEO professionals at a regional event in Providence Rhode Island . At that event, Crow commented...
Superpages.com Offers Local Video Advertising
Superpages.com has launched a beta trial of local video advertising which allows local small to medium-sized businesses to showcase their products and services via 30...
Google Discontinues Google Maps Click to Call
Google has discontinued its Click-to-Call feature for Google Maps which the company says was a long running experiment. This feature was a long-running experiment, and...
Picasa Web Albums Updates, New API Features
Google’s free web album, Picasa introduces some great new features which were the top requests of Picasa Web Album users. Google’s Data API blog enumerated...
Lexxe : Search Engine that Answers Exact Queries
Lexxe, the natural language processing search engine also adds the power of clustering to provide results with subset cluster. Drill down into clusters lets the...
Understanding Google from Spidering to Results
When it comes to search engine marketing and optimization, let’s face it — it’s all about Google. That’s great though, especially providing the number of...