Creating Content For Earning Links

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Creating Content For Earning Links

We are all aware, how Google algorithms are evolving, changing the Internet world and replacing old practices of link building i.e. article directories, web directories, paid directories, etc. with link earning methods.

In spite of everything, Google still ranks websites on the basis of links but have changed the way they count the links.

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Here are a couple ways that you can get quality links from great sources.

1) Creating Infographics

Creating Infographics is one of the best ways I know of to get quality links. Your infographic should be aimed to provide quality information, as well as be closely related to your business.  It should also have a clearly visible purpose.

In an Interview, Matt Cutts replied on a question: “The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people.” If it is created for getting social shares, links purposes or to spam the internet world then it’ll get slapped.  Google is trying to come up with something to help fight this spam.  Cause it is spam.

A great infographic is typically designed professionally as well as clearly teaches people valuable information.

Actions Required!?

  • Conduct real research to create a quality infographic.
  • Hire a great designer
  • Know what content drives interest for your target audience
  • Keep it short and simple
  • Share insightful data
  • Make it comprehensive and unique
  • Host the infographic on the domain you want people to link to
  • Provide Embed code with your infographic so that one can easily link to.  I personally don’t do this but many SEO professionals recommend it

Resources

Building Links with Infographics
The Ultimate Guide to Marketing with Infographics

2) Longer Posts, Actionable Content

Long, actionable and comprehensive posts that bring your expertise are helping people around the online world to actually learn.

Provide readers with meaningful content that pushes them to something actionable. Rather than being a blog post that someone reads and forgets about before sharing it on a social network. Look at your content and check to make sure someone will get value from it.  If they don’t get anything out of it, they’ll never share it or tell their friends about it.  Your post will be dead.

Before publishing your content, think like the expert.  If you’re reading this, will you get value out of it.

Research

Two University professors of Pennsylvania looked at the New York Times and found what kind of content generate most shares and links. They found that long, in-depth posts appear to go viral much more often then shorter posts.

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Image Source: SEOmoz

3) Solve Problems and Answer Questions

Really, this should be a no brainer.  If you’re solving peoples problems, and answering peoples questions you’re 100x more likely to get shared socially.

4) Write About Others

Writing for/about will get you links. Let me be clear on that point… gather lists of famous books, authors, celebrities or people you admire – talk about them and link to their sites then ping them. It is a good probability that they will link to that post as a testimonial, as a reference or maybe in their future blog posts.  It’s a cheap shot but it’ll get you killer links if you’re putting up good content about those people.

5) Guest Blog

This is an obvious one that everyone in the SEO world is doing and exhausting.  Don’t overdo it.  It’s a great way to get links but you shouldn’t have this as your number one source for links in the online world.  2013 will be a year of change and I could see guest posting being slapped pretty hard this year.

I would love to have your thoughts in the comments below!

 

Kumail Hemani
Kumail Hemani works as SEO and PPC Manager at Caliber Interactive Dubai and a contributing author at Search Engine Journal.
Kumail Hemani
Kumail Hemani

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