Finally, conversion tracking has come to LinkedIn. You can now track how many of your sponsored content and text ads on LinkedIn are leading to conversions.

Marketers have been eagerly waiting for conversion tracking for a long time. Conversion tracking started rolling out to about 200 accounts in July, as detailed by Clix Marketing. But now it’s available to everyone.

“With conversion tracking, you can understand more about the specific ads and even the unique LinkedIn audiences that are driving your campaign conversions — including the seniority, industry, job function, and company size of the people you’re converting to leads,” LinkedIn wrote in a blog post announcing the new feature.

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LinkedIn’s addition of conversion tracking to sponsored content and text ads finally catches them up to Google, Facebook, Twitter, and Pinterest.

What You Can Track

LinkedIn lets you select the conversion type that matters to you, as well as how much each conversion is worth to you. Those conversion types are:

7 New Conversion Tracking Metrics

You can now see seven metrics at the account and campaign levels of LinkedIn’s Campaign Manager:

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One metric LinkedIn won’t be showing you is how many people saw or clicked on one of your ads. You’ll only be able to see when people have taken action.

How to Get Started

It’s fairly painless to set up conversion tracking on LinkedIn.

Head to Campaign Manager, select the account you want to add conversion tracking to, tell LinkedIn the domain on which you want to track conversions, then add the code LinkedIn generates to the pages you want to track on your website. Once you’ve added that code to your pages, head back to Campaign Manager and fill in the conversion name, type, value, and URLs.

You can get the full step-by-step instructions from LinkedIn’s Help page on setting up conversion tracking.

Are you excited about LinkedIn conversion tracking?

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