Need to attract new visitors and boost your organic and social media traffic?

Below are 10 types of content that helped me do just that.

Consider these content types next time you’re prioritizing what content to create.

1. Roundups

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You must have heard it a hundred times that roundups don’t work. I disagree!

Why? Because I did some research.

Using BuzzSumo, I found out that among the top 5 most popular Search Engine Journal posts was a roundup post (47 Experts on the Top SEO Trends That Will Matter in 2018) that had been published a few weeks prior to my research!

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2. Webinars

Webinars not only bring you traffic, but they also bring you leads.

Webinars have a potential of boosting your traffic, help you build relationships with influencers, and also generate leads that might turn into clients or active community members.

Well-planned and professionally conducted webinars help create conversations about the real world issues your product or service solves.

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3. Podcasts

Back in 2013, podcast subscriptions on iTunes surpassed 1 billion.

Also, The Interactive Advertising Bureau (IAB) and Edison Research surveyed 953 American adults to learn more about their audio habits. Turned out, podcast listeners are “super listeners,” consuming more than one hour and 45 minutes of audio per day than the average American, and they spend more than 25 percent of their total audio time listening to podcasts.

People are podcasting in record numbers, and smart businesses are getting with the program, too.

Here are several ways how to manage your podcast.

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4. Email Series with Experts

Email marketing is as alive as ever, and there are myriad of reasons why people love using email.

However, making an email series involving industry experts hasn’t gained much popularity among marketers.

And that’s what makes it so unique.

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5. Ebooks That Either Involve Experts or Are Written by Them

Are you among those few who decided to run email series with different experts, and now found yourself stuck with no creative ideas how to keep growing?

What makes email series so wonderful is the fact that you can turn them into a collection of ebooks.

You’ll need a skillful designer to accomplish this task with grace, so that your book has some good looking pictures surrounded by readable text in a nice PDF.

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6. Interviews

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Interviewing remains one of those activities which we marketers think we know all about it; we have been lulled by habit.

Interviews present limitless opportunities to create affordable content that serves as a foundation for building long-lasting relationships with influencers.

Oftentimes, presentation of some of the interviews lacks enthusiasm, and as a result, doesn’t spark interest in as many people as we’d sometimes like. However, that’s the exact way you can win the influencer’s followers.

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7. Product Reviews Based on an Expert’s Opinion

We live in a time when we deal with making a decision on a daily basis.

Do I want a grande latte or just tall? Should I care about link building or not? What online marketing tool I like the best?

We heavily rely on experts’ opinion because they have already spent time researching the topic and know much more about it. An online marketing hustler named Robbie Richards has figured it out, and his articles like the one that aggregates opinions of 67 experts about competitor analysis tools gained a lot of popularity.

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8. Lists (Tools, Experts)

Brian Dean’s posts consisting of meticulously thorough lists of marketing tools will never go out of style. But there’s a reason for that. He keeps up with an unthinkable amount of updates and makes sure he mirrors all of them in his posts.

Keep this in mind if you strive to create evergreen content.

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9. Research

This is my favorite type of content because in the majority of cases it works very effectively both long and short term.

Research will always provide value to your audience, and bloggers and journalists within your niche will also find this data appealing and will mention your work in their next publication.

The great thing about research is that you kill two birds with one stone: it allows you to build relationships with influencers and attract high-quality links.

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10. Guest Posts

Many of the best things in life are free. Such as this type of content.

When it comes to guest posts, the only thing you need to do is publish it. Then you can sit back and relax.

(Well… there’s also the recruiting/scheduling/chasing of writers, fact checking, doing a thorough editing job on the post, finding imagery, promoting the post, and sometimes coming up with topics for guest writers… So, relax? Not so much! – Editor)

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Conclusion

Building relationships with the right influencers can extend your reach and boost your online traffic. Influencer marketing is definitely hard work, but it can be one of the most important and rewarding tactics.

Consider investing in at least one of the content types described above, analyze how it performs, and focus on what works best for you.

Remember to be original with your social media posts and your content. You want people to know that there’s a human being behind your posts.

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Image Credits
Featured Image: Created by Alexandra Tachalova, November 2017.
Screenshots by Alexandra Tachalova. Taken November 2017.