In this ebook from SEJ, learn and understand what metrics you should use to determine the success of your content marketing campaigns.
A majority of businesses are investing in content creation – hoping to attract, engage, and convert more customers in the digital world.
However, simply churning out loads of content then publishing them on every channel available does not mean you have reached the pinnacle of content marketing success.
Excellent marketers should be able to know how well their content marketing efforts are faring at any given point.
But how do you know if your content marketing campaigns are successful if you aren’t measuring their performance?
Discover the right way to set content marketing goals and track success metrics through Search Engine Journal’s new e-book, Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content.
This guide, created in partnership with SEMrush, covers the key performance indicators (KPIs) you should use to measure your content marketing campaign’s performance.
Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content will teach you how to correctly gauge the effectiveness of your content marketing efforts in relation to your campaign goals and help you make informed business decisions.
The ebook is broken up into the following information-packed chapters:
- What Are Content KPIs & Why Do They Matter?
- 15 Things to Consider Before Choosing Your Content KPIs
- 13 Important SEO KPIs You Need to Know
- 15 Critical Business/Conversion KPIs to Track
- 13 Social Engagement KPIs That Matter
- Top 10 User Engagement KPIs to Measure
- Your Guide to Picking the Right KPIs for Content
- How to Build a Content Marketing Workflow to Achieve Your KPIs
Our chapter writers are among the top digital marketers and SEO professionals in the field, including:
- Benj Arriola
- James Brockbank
- Anna Lea Crowe
- Rob Garner
- Brian Harnish
- Maddy Osman
- Mark Traphagen
- Ashley Ward
Start gauging the effectiveness of your content marketing campaigns using the right metrics that truly matter to your business.