Comedy Central Takes Control of Its Content

SMS Text

For months, sites like Rawstory and Crooksandliars have been taking content from The Daily Show, re-purposing it for their site, and getting it onto the front page of Digg and Reddit. With Comedy Central’s (CC’s) recent launch of their official Daily Show website, CC has made it incredibly easy to view and submit their content to a host of social networking sites. Today we take a look at the new site.
Like thousands, I used to watch The Daily Show on CC’s website (which now redirects to the new site), although sometimes I would venture into Motherload, CC’s video interface. The experience at both sites was suboptimal: The interface was unwieldy and unpleasant to use. Content was difficult to find and poorly indexed. Overall, it was just a pain in the neck that made watching Comedy Central’s shows much more difficult than it needed to be.
Their new site is much sleeker, with a really neat indexing tool that helps you easily find most old episodes. CC has also added a great deal of social functionality to every individual video. If you login, you can rate the videos and comment on them. Every video now has a conveniently located “embed” and “url” box for people that want to share content on blogs and personal websites. And perhaps more significantly, they’ve added social networking buttons to a number of sites, including Digg and Reddit, making it extremely easy to submit each video. Hopefully, the end result will be that people will share and submit Daily Show content that originates from CC’s site.
Despite the site’s great new features, there are a few shortcomings. First of all, the Hyundai ads currently running on the site are extremely obtrusive and annoying; often they occupy the space usually reserved for the show’s lower thirds, making them even more distracting. It’s certainly within CC’s rights to have advertising and make money off their massive investment into the site, but it can certainly be done in a less asinine way. The only other problem is that some of the older episodes don’t yet have all their videos indexed/uploaded yet (and some of them load rather slowly); hopefully this will be a problem that will be fixed over time.
Other than that though, I’d highly recommend you visit the new site. CC has put thousands of entertaining and hilarious videos online, totaling hundreds of hours of entertainment, completely free of charge. Support them by going to their site, submitting their content when it’s worthy, and giving credit where credit is due.

Cameron Olthuis

Cameron Olthuis

Cameron Olthuis

Latest posts by Cameron Olthuis (see all)

Download: Social Media Strategy
Where the rubber meets the road: A look at SEJ's own social media strategy.