Click Forensics, Inc. today released some new click fraud figures from Q1 2007. Key findings from data reported for Q1 2007 include:
- The overall industry average click fraud rate was 14.8 percent for Q1 2007 versus 13.7 percent for the same quarter in 2006 and 14.2 percent for Q4 of 2006, 13.8 percent for Q3 of 2006, 14.1 percent for Q2 of 2006, respectively.
- The average click fraud rate of pay-per-click advertisements appearing on search engine content networks was 21.9 percent, versus 19.2 percent for Q4 of 2006.
- The industry average click fraud rate for high-priced search terms was 22.2 percent compared to 20.9 percent in Q4 2006, 20.9 in Q3 2006 and 20.2 in Q2 2006. High-priced terms are defined as terms that cost over $2.00. These high-priced terms often make up the majority of an advertiser’s total spend.
“It appears that click fraud perpetrators are becoming more sophisticated even as search providers step up their efforts to fight click fraud,” said Tom Cuthbert, president and CEO of Click Forensics, Inc. “Click fraud seems to be following a similar path as other online fraud schemes such as spam and phishing – the problem is growing as fraudsters fine tune their methods.”