The popularity of Pokémon GO is unprecedented, and when properly thought out, a Pokémon GO-centered marketing strategy can yield exceptional results.
On Facebook Live you can now broadcast for up to four hours, hide reactions and comments in a video-only mode, view livestreams in full-screen, and more.
Anyone can now submit a form to have their account verified on Twitter.
A new Facebook mobile ad format lets you target people who have downloaded your app and are more likely to become loyal customers and make purchases.
Hootsuite announced that it has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into its publishing platform.
The best social media strategies do not only consider where the market is at but keep in mind where the market is going. Learn more in this guide.
Here’s what you can learn about running a successful contest on social media from Cheetos, which earned the most Facebook buzz last month.
Twitter has opened Gnip’s Audience API to provide more audience data to brands about users who see and engage with their tweets and visit their website.
Influencer marketing can be beneficial when done right. But failing to add a sponsorship disclosure can get you in big trouble, as Warner Bros. found out.
When are brands and businesses most responsive on Twitter? A new addition to Twitter profiles aims to make this clearer to users.
Snapchat has introduced a new feature called Memories, which lets users save, search for, and reuse their Snaps and Stories.
Numerous updates rolled out for advertisers across various social networks, and Snapchat outgrew Twitter in terms of daily active users. Learn about these updates and more in this month’s social roundup.
Here are five interesting insights for marketers from a new study that examines how consumers are engaging with Fortune 500 brands on Instagram.
Need help reaching your target audience on Facebook? This cheat sheet combines every Facebook advertising targeting option into one infographic.
Earlier this week, Twitter announced a new feature called ‘Stickers’. Essentially, theses are a mash-up of hashtags, emoticons, and Snapchat filters all in one easy-to-use photo features.
Twitter Dashboard is a desktop and iOS app that helps busy SMBs engage with their current customers and reach new customers. Here’s how to get started.
Pinterest is upping its ecommerce game. Here are the four new shopping features Pinterest has introduced to help businesses boost sales.
Facebook will soon alter the way its ranks stories in the News Feed. The social network will give preference to updates from friends and family over brands.
The Facebook Like has a new look. The redesigned button replaces the “f” with the familiar thumbs up icon. Like counts appear within the new blue button.
Buffer examined over 100,000 accounts to figure out how brands have been sharing to social media over the past 12 months. Here’s how it broke down…