Facebook live is currently testing mid-roll ads in live newsfeeds. These ads mark the first time Facebook has attempted to monetize their Live feature.
Twitter has opened Conversational Ads to all advertisers and introduced a new ad type that lets people who tweet about brands unlock exclusive content.
If you’re in the business of writing misleading headlines in order to get clicks on crappy content, your days in Facebook’s news feed are numbered.
Unless your business is an Olympics sponsor, make sure to avoid the following when posting updates from your social media account for the next few weeks.
Facebook Pages have a brand new look. The new desktop Facebook page layout design includes a new navigation and a prominent call-to-action button.
What was your favorite social media update of July 2016?
Instagram has a new feature called Stories, which lets its 500 million users create slideshows of images and videos that will vanish after 24 hours.
Sponsored posts are coming to Reddit. Marketers will soon be able to turn content that has been submitted organically by redditors into Promoted User Posts.
Facebook advertising revenue skyrocketed to $6.2 billion in Q2 2016. Daily and monthly active Facebook users, and revenue per user, also reached new highs.
Here’s a look at how Facebook is asserting its dominance in livestreaming, how other players are countering – and what this means for brands and marketers.
Twitter advertising revenue and ad engagement grew in Q2 of 2016, but the company also reported less overall advertiser demand than expected.
The popularity of Pokémon GO is unprecedented, and when properly thought out, a Pokémon GO-centered marketing strategy can yield exceptional results.
On Facebook Live you can now broadcast for up to four hours, hide reactions and comments in a video-only mode, view livestreams in full-screen, and more.
Anyone can now submit a form to have their account verified on Twitter.
A new Facebook mobile ad format lets you target people who have downloaded your app and are more likely to become loyal customers and make purchases.
Hootsuite announced that it has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into its publishing platform.
The best social media strategies do not only consider where the market is at but keep in mind where the market is going. Learn more in this guide.
Here’s what you can learn about running a successful contest on social media from Cheetos, which earned the most Facebook buzz last month.
Twitter has opened Gnip’s Audience API to provide more audience data to brands about users who see and engage with their tweets and visit their website.
Influencer marketing can be beneficial when done right. But failing to add a sponsorship disclosure can get you in big trouble, as Warner Bros. found out.