B2B social chatter wields disproportionate power, especially on the more B2B-friendly platforms like LinkedIn and Twitter. What’s important is not to pick just the strategy that seems to be the wisest, but to pick the strategy that actually works for you.
At SEJ Summit Chicago, Brent Csutoras talked to Amy Vernon of The Daily Dot about how journalism affects her approach to social media and search.
Your mobile page load time will soon impact whether people will see your Facebook ads. To help advertisers speed up, Facebook is introducing prefetching.
Pinterest is introducing engagement retargeting to let you target users who have engaged with your pins, and adding a new tag for better retargeting.
Facebook Live is a fantastic way to engage with your audience, but how do you make the most of it? This post shows you how to increase engagement on live video.
Let’s meet your new weapons – the five crazy hacks that will help you do what’s said to be impossible: hack the Facebook newsfeed algorithm.
Google is rolling out a redesign and several brand new features to Google+.
Facebook has removed descriptions from its Trending stories section. The announcement comes months after being criticized for having an anti-conservative bias.
LinkedIn is opening ProFinder, a service that connects companies to freelancers, to everyone in the U.S. Here’s what companies and freelancers need to know.
Embedding the new Message button on your website allows anyone who visits your website to simply tap the button to send you a direct message on Twitter.
Pinterest has launched a new type of video advertising called Promoted Video Ads. The new ads are designed to help brands drive more sales.
Just getting started in Facebook Ads? Boost your ads with tips on creating a campaign in Power Editor—and take a look into the new Facebook algorithm update.
Ash Read tells you everything you need to know about Snapchat On-Demand Geofilters as well as a step-by-step guide on how to create your own.
Twitter is opening #Stickers to brands. People can add these Promoted #Stickers, which are designed by the brand, to their photos before tweeting.
The summer games have officially begun. This article explores 9 of the best apps to keep you up-to-date during the summer games!
Facebook is changing its algorithm to send less traffic to content sites. Here’s how the algorithm change can impact marketing and media.
Most B2B and B2C businesses lack an effective social media management. Here’s a walkthrough of the most important social media “Dos” and “Don’ts.”
Facebook is introducing three new metrics to help you better understand how your videos are performing so you can continue to grow your audience.
Facebook has rolled out a pair of new tools to help publishers who are using 360 videos: guided tours and heatmap insights. Here’s how they work.
Pinterest advertisers can now buy ads based on how much they want to pay for impressions. In addition to CPM buying, Pinterest will allow frequency capping.