Facebook’s carousel ad format lets advertisers showcase multiple images and links in one ad. When comparing carousel ads to standard link ads, advertisers saw a 30-50% decrease in cost per acquisition and a 20-30% decrease in cost per click.
In this Marketing Nerds episode, Social Hospitality’s Debbie Miller joins Kelsey Jones to talk about how to take advantage of live tweets in an event.
There are now over 1 million unique publishers on LinkedIn’s blogging platform
You won’t get awesome results overnight, but I promise you’ll get better social shares than you’re getting right now.
Facebook has rolled out an update designed to give you more control over what you see in News Feed
Last week the SEJ Marketing ThinkTank was joined by Brent Csutoras, the Chief Social Media Strategist of SEJ and founder of Kairay Media. His presentation, titled “Big Brands and Reddit – Are You Missing Out?”, discussed how brands are marketing successfully on one of the most fickle social media platforms out there.
Dan will discuss “selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.”
When your Facebook engagement starts to slow down, chances are you blame Facebook’s algorithm. Check out this infographic to increase your organic reach.
Many of Reddit’s top Subreddits have gone dark, as popular admin Victoria Taylor (aka @happysquid, aka chooter) is suddenly let go.
June was a busy month in the social media world! Facebook rolled out numerous updates, and Tumblr and Reddit also made news. Here are the social media updates from June 2015.
Now you can view Snaps and Stories a single tap, instead of tapping and holding.
Facebook is rolling out video ads amongst a small test group of publishers in a move designed to attract more content and ad revenue.
Live social streaming is the new thing that has digital marketers abuzz. But businesses must determine whether it’s too early to test new waters or not.
Buyable pins are now available to United States iOS users on either the iPhone or iPad app.
Facebook’s news feed algorithm will be adjusted according to interactions with videos
Here are ten campaigns launched by a variety of brands that prove when done correctly, reddit can be a major assist for brands.
We’ve heard references eluding to the idea that Facebook was favoring native video uploads vs. third-party video embeds. Here’s what we found out.
Facebook announced a useful new addition that will help page owners measure the success of their videos across custom date ranges.
Social software company Buffer has analyzed 4.8 million tweets to determine when are the best times to tweet according to your timezone.
Facebook took the last remaining step toward truly making Messenger its own platform, announcing today that people will be able to use the service without a Facebook account.