The other day I wrote a short post on [passionate customers](http://www.pronetadvertising.com/articles/how-passionate-are-your-customers2954.html) which was about a funny beer commercial. The problem with many online companies is that they don’t think about [creating passionate customers](http://headrush.typepad.com/) when they should be; so here are a few ways you can do so:
It is incredibly important to focus your content to one field, niche, or industry and try to deviate from it as little as possible. The mark of a good blog is how consistently focused its content is, and a quick way to judge blogs in this respect is to look at their tag clouds (and if not available, just look at the list of categories).
I don’t know what company’s commercial this is or even if it is a real commercial, but this a great way to show how passionate your customers are.
The most thoughtful person I have met in my SEO life is J. Schoemaker (Shoemoney’s wife).
A little while back we reported that Digg had finally released an API along with a flash application toolkit. Not a lot of time has passed since then but there are already a few excellent tools that have been developed based on the API.
Having a ‘submit to Digg’ button on your site definitely increases the chances of one of your readers submitting your content to the site. However, while it is generally believed that having a Digg voting button on your site will increase the chances of your content being promoted to the front-page, some recent commentary has made me re-evaluate the situation.
We at Pronet are big fans of viral marketing. Both when it comes to link building and when it comes to buzz creation. But not all methods of viral marketing are good and not all methods are equally successful. Here’s a look at what to think about and what to look for when creating your next viral marketing campaign.
We were once made to believe that there will come a day when every man, woman, and child would own a blog. That the Blogosphere would keep expanding as long as the universe would be able to contain it. Well, unsurprisingly, it turns out that the previous statements are just hyperbole.
As mobile devices become more and more extensive and as surfing the internet on these devices approaches the ease of use of the PC, the cell phone (whether it be a Blackberry, an iPhone, or a Windows Mobile Smartphone) will take a central place in the users’ hands between a desktop and a laptop. And as the mobile internet user base grows, so does the mobile marketplace.
Ask.com announced their version of an online contextual advertising product today, which is essentially a direct competitor to Google AdSense. What sets Ask’s program apart from others, and is it worth taking a look at?
Perhaps the hardest part of blogging is being able to engage your audience and get them to participate in the conversation. Being able to build a relationship with every new visitor that comes to your blog is an important step in getting your audience to take part in your discussions, and it has never been easier.
NewScientist had a great article yesterday about the lifespan of a story on Digg. After a very comprehensive study (they looked at the 29,864 most popular stories during 2006), the researchers concluded that the average sustained surge in popularity that a story receives after hitting Digg’s front page lasts a mere 1 hour and 9 minutes. After this point, the users of Digg have likely found something else newly promoted to the front page to occupy their interests and your story is shuffled off of the front page.
There is a reason why you see a big orange button that reads Subscribe to RSS every time you visit our site. RSS, or Really Simply Syndication, is the easiest and most time efficient way to consume web-based content. Look at the following video to learn why you should use RSS and how to use it.
People often underestimate how much is actually lost when spoken word appears in print. A statement can be interpreted several different ways depending on your intonation when you speak and where you put the emphasis but this is often not apparent when your statement appears in print.
Last year I wrote a guide to web analytics that discussed various types of tracking solutions such as [Google Analytics](http://www.google.com/analytics/) which has caused many people to ask me about solutions other than Google. I personally am a big fan of Google Analytics, but if you don’t want to use them for some reason or are looking for more advanced reporting, Engine Ready is a great solution at a cheap price. Here is why I like it: