You don’t always have to bring something truly novel to the table and innovate from scratch to be able to truly succeed in a crowded marketplace. You simply have to show the your potential customers that you are providing more value than your competitors.
Steve from Reddit announced Wednesday on the Reddit Blog that Wired & Reddit will be adding advertising to […]
What brands are the most popular with the Digg audience? I did a little research to gather some data so I can figure out what brands are mentioned most on Digg. What I did is I looked at the number of times a story with the brand name in the title, description, or URL has appeared on the Digg homepage in the last year.
Having a ‘Digg This’ or any other social media site button on your site facilitates your readers in voting for the content and consequently having your content promoted and viewed by thousands of readers. But simply having the button on your site is not enough.
On this episode of Rush Hour, Neil and I talked about the Jason Calacanis SEO challenge, the launch of Search Engine Smackdown, and Neil’s experiences at Elite Retreat. We also talked about strategies for getting stories popular on Digg and StumbleUpon. CShel called in at the end of the show and got some social media advice from Neil and I.
On Monday I blogged about the [Jason Calacanis challenge](http://www.pronetadvertising.com/articles/calacanis-seos-next-evangelist0307.html) and how he received a 21% increase in traffic with only 10% of the changes being made so far. Many people have been wondering what the 10% of the changes were and some have even blogged that it could have been a [fluke](http://www.calacanis.com/2007/03/28/seo-crack-pipe-increases-traffic-at-calacanis-com/).
Yesterday I posted about Robert Scoble calling for a Digg Boycott following his reading of the comments on the Kathy Sierra story. I posed the question: what, if anything needs to be changed with regards to Digg’s comment system?
We’re bringing Serph out of beta today. We first mentioned our reputation management tool; Serph, a couple of months ago and we’re now ready for it to be open to the public. We appreciate everyone who used Serph during our beta period and those who provided feedback and brought our attention to various bugs.
I was catching up on some past episodes of one of my favorite technology podcasts, This Week in Tech, last night when I came across their discussion of the online ‘personalized’ advertisement creation service Spotrunner.com. Let’s see if the service is a good substitute for a truly personalized ad.
Bored? Be bored no more because we have created a video game that will keep you entertained and teach you about the search industry. [Search Engine Smackdown](http://www.pronetadvertising.com/searchenginesmackdown/) is a fun game where you can be the Google founders (Larry & Sergey), Yahoo founders (Jerry & David), or Microsoft founders (Bill & Paul) and duke it out with each other in a wrestling ring. Here are some screenshots:
I’ve been getting quite a few emails asking about the [Jason Calacanis challenge](http://www.pronetadvertising.com/articles/open-challenge-to-jason-calacanis.html) so I thought I would update you guys on it today.
If you’re using Google’s Blogger service as your blog-publishing platform, you should seriously consider dropping the .blogspot.com suffix from your domain name. A recent study suggests that approximately 75% of Blogspot blogs are spam blogs or ‘splogs’ (full study in PDF). Here’s what you can do to prevent being associated with the pre-existing and newly created (because of the study) mistrust towards Blogger blogs.
Yes it’s true, content is king. If your content is great, if your service is unparalleled and your product truly novel, nothing will stand in its way, right? Well not entirely. If you are truly to take advantage of all socially driven sites have to offer, you need to focus on presentation. How you present yourself can take you long way, and here’s how to do it right.
As part of a technology show on the news channel, BBC profiled the socially driven news and content site, Digg. Even though I am certain most of you are already aware of Digg and its many features, for many others this provides a good starting point to the social web phenomenon.
Ever wonder how you can make a quick buck? If you are a blogger there are [services](http://www.reviewme.com) out there that will pay you to do reviews on a specific website and today Shoemoney just did one on [HarpzOn.com](http://www.shoemoney.com/2007/03/24/reviewme-harpzoncom/) for $2500.
There is no hiding the fact that I’m not a fan of the way the masses are currently using Twitter. The problem is not with the service itself as much as it is with the people using it. With that in mind, here are several innovative ways in which Twitter is being used or can be used to better connect with your readers/customers.
In the world of social media, is your company good or is it evil? Reputation management, or more specifically market perception management goes hand in hand with successful social media marketing. Which side of the fence will your company fall on?
Andy Beal from [Marketing Pilgrim](http://www.marketingpilgrim.com) is holding a [search engine marketing scholarship contest](http://www.marketingpilgrim.com/2007/03/second-search-engine-marketing-scholarship-contest-launches.html) where he is giving away $10,000 in prizes. If you are interested in kick starting your online marketing career, I definitely recommend applying.