This week on Rush Hour [Jane Copland](http://www.seomoz.org/team/jane), [Cameron](http://www.cameronolthuis.com) and I talked about the potential [MySpace and Yahoo merger](http://mashable.com/2007/06/19/myspace-yahoo/), the popularity of [Facebook Apps](http://news.com.com/Facebooks+app+feeding+frenzy/2100-1038_3-6191152.html), [YouTube locals](http://news.zdnet.com/2100-9588_22-6191856.html), [Digg threaded comments](http://mashable.com/2007/06/19/digg-introduces-fully-threaded-comments/), [a women who is being harassed due to social media](http://www.woodtv.com/Global/story.asp?S=6682952&nav=0Rce), [white labeled social networks](http://www.techcrunch.com/2007/06/20/kickapps-white-label-social-networking-that-delivers/), and the 1.5 billion dollars being spent on digital products.
Reddit is relatively new to the whole ‘generating revenue through advertisements’ business model. Until the socially driven news site was acquired by Conde Nast Publications, the site was completely ad free. Even though the site does have ads now, until recently, they came with an interesting social-minded twist.
When Subvert and Profit (the latest service aimed at gaming Digg) launched, there was a lot of talk about how the site would simply and quickly vanish. Well, it hasn’t closed or been shut down yet, so I thought it was about time to get an update on how things are going over there. Here is the transcript of my email conversation with Ragnar at the service:
Over the past several days I have been reading about a prank people (SEO’s) played on the human-powered search engine, Mahalo. Granted, the prank got a laugh from me, but it got me thinking about why SEO’s would be so vocal in opposing such a new service. Here are a couple quick reasons I can think of:
I don’t often blog about [analytics](http://www.pronetadvertising.com/articles/web-analytics-an-introduction.html) but as some of you may know I am deeply involved in the space because I am one of the owners of [Crazy Egg](http://www.crazyegg.com). In the past I [blogged](http://www.pronetadvertising.com/articles/crazy-egg-officially-launches.html) about it and why it is useful for website owners and today we just launched a feature called [confetti](https://crazyegg.com/overview#confetti) that gives website owners a better understanding of how visitors interact with their website.
Today I came across a great example of ambush marketing. Jet Airways, which is one of the leading Indian Airways put up an advertisement telling their customers that they have changed. Check out Kingfisher Airlines’ response to this claim.
The web’s largest and most popular social news website, Digg, is slowly moving toward its third complete year in operation. With the site continuing to age and no apparent buyouts in the works, it has become much more important to continue to monetize the massive number of pageviews the site receives with advertising.
I found a series of incredibly interesting ads from BBC World today that are not only striking on their own but are also noteworthy in the way they engage the viewers and take their voice into account by using a live opinion poll embedded into a billboard.
Even though you have a good product, many customers are going to think twice before they pay the price you name. There are several reasons for that and not the least of them is that they simply don’t know if they should believe your sales pitch. Sure your marketing materials say that you’re the best but they don’t know that. For customers like these, there’s nothing better than a free trial, and now we have some statistics to show that it really helps converting triers into paying customers.
One of the reasons why I tend to stick strictly to RSS feeds for some sites and have completely abandoned visiting others is that although they have interesting content, it often comes at too annoying a price. So in an effort to educated others to not make the same mistakes as some even well-established sites, I have compiled a list of what I think are the 4 most annoying things you can do on your site (in no particular order).
Digg uber-user MrBabyMan (over 1,000 frontpage stories now!) had an interesting observation today – he wondered if certain websites might be preparing stories as ‘Digg Exclusives’ and making sure they get posted to Digg before they actually go live on their site’s main page. He noticed this situation with the Mac rumor site AppleInsider today.
You probably have a 9 to 5 job that sucks and doesn’t pay well. There is nothing wrong with doing what you love, but if you are trying to make money I recommend doing affiliate marketing through [Azoogle](http://www.azoogle.com). In the past I [posted](http://www.pronetadvertising.com/articles/what-i-learned-at-shoemoney-university.html) about making thousands of dollars from affiliate marketing and it seemed that many of you wanted to know the secret… so here it is