We talk about measuring success all the time and it seems that there is no one perfect way to measure success. Return on investment is usually the way I measure success but another great way to see if you were successful is to see if anyone copied you. If someone is willing to copy what you just did then you are probably doing something right.
eMarketer published a press release a few days ago highlighting the growth in spending on advertising on social networking sites, a possible reaffirmation of the results from Fox Interactive Media’s study on social networks and marketing.
One of the major reasons that I loved blogging with Matt Craven at The Blog Herald, David Krug at 901am, and love blogging with the Pronet Advertising team is that when they hired me and during my tenure at all of these sites, none of these people forced their ideologies on me or forced me to approach something in a manner that I don’t agree with.
The old saying “Sex Sells” never gets old, even in the world of social media marketing and Digg.com. […]
This week Cameron, Carolyn, and I discuss Neil’s new blog, [QuickSprout](http://www.quicksprout.com), as well [MySpaces acquisition of PhotoBucket](http://mashable.com/2007/05/07/photobucket-myspace-3/), [Ebays impending acquisition of StumbleUpon](http://www.techcrunch.com/2007/05/08/ebay-close-to-acquiring-stumbleupon/), the differences in user behaviors between various social media sites and the subsequent impact on strategies for leveraging those sites. We also discuss online reputation management and answer a chatroom question about how one would go about starting up a new social media site.
Facebook Classifieds – in partnership with Oodle – is now live, and just in time. As the end of the year approaches and students get ready to part with used books, furniture, appliances, and other miscellaneous items they have collected over the year but now see no need for, many of them will find their answer (i.e. prospective buyers) on Facebook and through Oodle.
I was planning to write a long article about Pharma (Pharmaceuticals) and what their deal is with social media however instead I decided to just jot down things as they come since there is ever so much to talk about.
If you have a user base consisting of millions of people, many of whom are technology-savvy, why not use this to your advantage? That is exactly what Dell did by essentially converting their community into a free and enormous product development team.
We all know that Kevin Rose has a lot of clout in the social media world because of his socially driven news and media site Digg. But did you know that the founder of Digg transcends math? Well, he does.
In an effort to help our readers completely understand the various social media sites out there, we have decided to do a series of ‘beginner’s guides’ dedicated to teaching you how to get your feet wet. Following in the footsteps of Neil’s beginner’s guide to Digg and based on the same model, here’s your beginner’s guide to Netscape.
The term “Web 2.0” can be defined in two different ways. First, the new emergence of the web […]
When I was in college, the site Hot or Not became wildly successful based on a very simple premise: is the person in this picture hot or not? A new service, iminlikewithyou, takes the same idea, and massively expands upon it – creating something that can best be described as a hotornot-meets-facebook-meets-ebay-meets-game, hybrid.
Personal branding is something I get a lot of questions about. People often ask me what they should do in order to get an established name out there and be seen as a major influencer in their industry. The reason they want this is because the second you accomplish this, the opportunities will come your way and you’d be amazed at the kind of business or money that just lands in your lap.
There are practically hundreds of useful plugins and services that you can use to track your website’s traffic-related statistics. Some are free and others you have to pay for. Automattic, the company behind the blogging software Wordpress, has now released their official version of a statistics-management plugin for Wordpress blogs.
This week on Rush Hour Cshel and Cameron discuss a big story where a where a story was removed the main page of Digg and the poster was banned after his story had 16,000 Diggs. The story removal lead to an uproar from the community.
Before you even ask, the answer is no, I’m not looking for someone to review the album, and yes, listening to Avril is a guilty pleasure of mine. That said, when I was looking for a review of her latest album, I realized that Tom at Shoutmouth knows his audience and he knows what he is doing. Rather than reviewing the album himself, he let his mom review the album instead. Here’s why it’s relevant.
Most TV commercials suck which is why I love Tivo, but there are a lot of [great commercials](http://www.pronetadvertising.com/articles/creative-commercials-that-youll-never-forget.html) that are actually very addicting. These great commercials are rare, but it seems that Pepsi’s commercials usually shine above the rest. So before you try to create some sort of advertising campaign, get creative like Pepsi and you too will be successful.
If you recall, I mentioned three hidden dangers of Twitter, and one of them was the hidden costs accrued through the use of SMS (text messaging). Shortly thereafter, I pointed out a lightweight utility that could help you avoid the ‘Twitter tax’. Now Twitter has made move to address Twitter’s hidden danger number 2, itself.
Whenever you see a list of top sites, whether it is the Technorati top 100, the Alexa top 500, or the Schroeder top 40, each of these ranking methods exclusively use one metric to calculate popularity, and therefore is inherently inaccurate. I got an email today about what could be the most accurate method of ranking top sites. Let me know what you think about this.