Measuring Success through Copycats
Social Media

Measuring Success through Copycats

We talk about measuring success all the time and it seems that there is no one perfect way to measure success. Return on investment is usually the way I measure success but another great way to see if you were successful is to see if anyone copied you. If someone is willing to copy what you just did then you are probably doing something right.

Rush Hour Episode 12
Social Media

Rush Hour Episode 12

This week Cameron, Carolyn, and I discuss Neil’s new blog, [QuickSprout](http://www.quicksprout.com), as well [MySpaces acquisition of PhotoBucket](http://mashable.com/2007/05/07/photobucket-myspace-3/), [Ebays impending acquisition of StumbleUpon](http://www.techcrunch.com/2007/05/08/ebay-close-to-acquiring-stumbleupon/), the differences in user behaviors between various social media sites and the subsequent impact on strategies for leveraging those sites. We also discuss online reputation management and answer a chatroom question about how one would go about starting up a new social media site.

Branding Yourself for Success – QuickSprout
Social Media

Branding Yourself for Success – QuickSprout

Personal branding is something I get a lot of questions about. People often ask me what they should do in order to get an established name out there and be seen as a major influencer in their industry. The reason they want this is because the second you accomplish this, the opportunities will come your way and you’d be amazed at the kind of business or money that just lands in your lap.

The Pepsi Approach to Advertising
Social Media

The Pepsi Approach to Advertising

Most TV commercials suck which is why I love Tivo, but there are a lot of [great commercials](http://www.pronetadvertising.com/articles/creative-commercials-that-youll-never-forget.html) that are actually very addicting. These great commercials are rare, but it seems that Pepsi’s commercials usually shine above the rest. So before you try to create some sort of advertising campaign, get creative like Pepsi and you too will be successful.