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Thoof: Personalize Your Web Experience (Assuming You Use It Enough)
Social Media

Thoof: Personalize Your Web Experience (Assuming You Use It Enough)

Thoof is a new service that aims to bring you news stories and blog posts custom-tailored for you. It might be easiest to think of it as a similar idea to how Netflix or iTunes gives you personalized movie and music recommendations based on your rental and purchase histories – Thoof does the same thing with stories but does so by keeping track of what you’ve clicked on to read in the past on the site.

When Your Users Speak, Listen To Them
Social Media

When Your Users Speak, Listen To Them

Listening, unfortunately, is a trait which many businesses lack, often times, leaving users or customers feeling upset or alienated because their needs aren’t being met or their concerns aren’t being addressed. This is why when your users (i.e. your customers when it comes to new media) speak, you should be all ears.

Why Google Doesn’t Care About Nielsen/NetRatings, But Why They Still Matter
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Why Google Doesn’t Care About Nielsen/NetRatings, But Why They Still Matter

Nielsen/NetRatings made changes to the way it ranks sites, shifting from rating by number of page views to rating by amount of time spent on a page. A lot of the online response to this announcement has dealt with how this move will really hurt Google, because most Google users do not actually spend that much time on the search engine itself. However, here’s a contrarian view of the situation.

Web Analytics: An Hour a Day
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Web Analytics: An Hour a Day

Over the past few weeks I have been reading a book called [Web Analytics: An Hour a Day](http://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/0470130652/ref=sr_1_1/102-9272301-5411330?ie=UTF8&s=books&qid=1184016152&sr=1-1) which was written by [Avinash Kaushik](http://www.kaushik.net/avinash/). I am not a big fan of reading books, but this one actually provides tons of knowledge on analytics for advanced marketers as well as beginners.

The Importance of Marketing and Covering in Moderation
Social Media

The Importance of Marketing and Covering in Moderation

While one of the things this blog is dedicated to is teaching people how to market themselves using the various social media and online marketing tools available to us (along with making a truly marketable product), today I wanted to step back and focus on two things: the importance of using all of these tools in moderation (as a marketer) and when it comes to writing about certain topics (covering), doing that in moderation too, and generally striving to provide your audience with a healthy mix of offerings.

How To Own Those ‘Seasonal’ Keywords
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How To Own Those ‘Seasonal’ Keywords

Yesterday was the fourth of July and though I am not an American and do not celebrate the holiday, I could not get away from it no matter how hard I tried. The reason? Everyone who had a chance to blog yesterday was trying to capitalize on the holiday of the month and consequently my RSS reader was full of the holiday. Here’s a look at how other sites capitalized on this year’s independence day and how you can do it too next time.

John Chow vs. Google – Guess Who’s Winning
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John Chow vs. Google – Guess Who’s Winning

Back in December of 2006 John Chow started a very aggressive link back campaign, in which he would give a link back for every review of his blog when the text anchor ‘make money online’ was used. John now has over 870 links from various sites as a direct result of this campaign. This has proved to be very successful for John, because since inception of the link campaign his blog income has grown from $2790.05 in December of 2006 to $12,569.61 in June of 2007, an increase in revenue of $9,779.56. All of this growth, however, has come with a price, and it is a pretty heavy one to pay.

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Google Frees up FeedBurner
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Google Frees up FeedBurner

If you’ve been blogging for an extended period of time you very likely not only know what FeedBurner is, but you are using it. For everyone else, you likely heard about it when Google stepped in to purchase the service as yet another weapon in their ongoing “arms race” with Microsoft.