What is the number one reason why companies should integrate SEO and content? Akin Tosyali breaks down how to combine these two strategies.
#SEJSummit Chicago speaker Ryan Jones of SapientNitro shares his insight on machine learning and how it impacts search.
Voice search is clearly on the rise and we’d be foolish to ignore this trend in the SEO industry. It’s time to stop thinking linearly about only text-based queries, and start talking about how we can optimize for voice searches as well.
SEJ Summit Chicago speaker Searchmetrics’ Jordan Koene on improving your search visibility.
We’re always in need of “updated” information for SEO, and I thought now was a great time to release my updated SEO checklist.
ASO will help separate you from your competition, increasing your visibility and traffic clicking through to your app. How are you going to gain visibility in both the App Store and the Play Store?
What are the consequences of dynamic GIF content? Are GIFs good content practice or bad SEO practice?
There are many paid promotion strategies that should be considered when marketing a new app. What other earned media tactics have you used for app promotion?
Want a hyper focused, productive search engine marketing meeting? Discover the essential steps to get focused, powerful results in your SEM meetings.
You’ve spent months, maybe even years, building your e-commerce site, but still get no traffic? Increase your traffic—read SEJ’s guide for e-commerce SEO.
Are your customers pogosticking from one page to another? Here’s how your e-commerce site can easily maximize conversion rate.
We’re not going to rehash how AI and machine learning work. Instead, we’re going to look at how SEOs should use this Google RankBrain in their SEO strategy.
Keeping up with search can be a struggle. Good things there are search podcasts available on the web. Here are 15 search podcasts you should check out!
When pages aren’t optimized for mobile devices, publishers not only lose a reader but the opportunity to market and advertise. This is where AMP comes in.
If your website is all about news, there’s quite a lot that can be done to optimize your news site for search engines. Here they are:
Millennials are not just a marketing demographic. They’re marketers, too. So, how should they view their role and master the craft of digital marketing?
Make sure you are considering the navigational needs of your website visitors by working through these mind-blowingly simple steps for navigation optimization.
Not all digital marketing strategies were created equal. Find out the amount of time you should expect for your new campaigns.
Dark traffic is affecting your site and skewing your analytics, making it tough to figure out how your marketing is doing. Here’s how to deal with it.
In this article we’ll explore what prevents businesses from appearing in Google News; and discuss practical tips to get your content included in the future.