Organic or paid search — they’re fundamentally different yet two sides of the same coin. Having tunnel vision for SEO or PPC doesn’t make much sense when they both help you get to where you want to go. What binds the two strategies together is their purpose: increasing visibility.
As of December 15, insights are now available for photos in Google My Business.
Google’s Gary Illyes issued a reminder this week that sending automated searches to Google is against the Terms of Service.
Don’t make a new sales page for your holiday sales every year. Instead, have one that you can build on year after year. Maintain your SEO efforts and ranking signal year-long with a Sales SEO Strategy and gain more sales traction.
In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI.
Video is one of the search marketing trends to look forward to so now would be the perfect time to add video to your marketing strategy. But what’s the best platform to publish videos? Look no further because we’ve got answers from our #SEJSurveySays poll!
Let’s just come out and say it: Google Analytics reports make our life easy as SEO marketers. Here I dish on what Google Analytics reports bring my holiday cheer this season!
For a limited time Google is allowing businesses to fast track Google My Business verification.
Searchmetrics has released their annual study of Google’s top search ranking factors.
Here’s what 44 of the top experts say will be the biggest SEO trends you need to know to succeed in organic search in 2017 – and beyond.
It is absolutely essential in today’s SEO environment to have a trusty SERP tracker keeping track of your ranks. Otherwise, you will end up losing a substantial amount of time, money and effort checking manually, and even worse, only getting inaccurate results. Here are three awesome ways Pro Rank Tracker can upgrade your SEO.
Let’s look at the key differences between Penguin 4.0 and previous updates, how those changes impact your website, and how to see if you’ve been impacted.
The next time you search for a business on the desktop version of Bing you may see some new social media integration.
Google has heard the requests, and is now rolling out property sets to more reports in Search Console.
The technology was a novelty when Siri first came on the market, but now we have Google Voice Search, Alexa, and many other voice search technologies to choose from. This article will help you stay ahead of the game and make the most of voice search for SEO.
Taking an unconventional approach to your keyword strategy will help you to rank for a greater number of relevant terms more quickly, earn more traffic, and reach potential customers earlier in the buying process. The beauty here is that while your competitors are all fighting over the same few keywords, you can quietly and efficiently seize territory so that before long, you’ll become an authority within your niche.
Three less used ways to reach beyond your top industry’s keywords to expand your organic reach and increase the search traffic.
Google’s mobile-first index is being rolled out in the coming months. The mobile index is similar to desktop, but hidden content could be your downfall. Get the SEO know-how here.
Among the number of languages Google understands, you can now add emoji to the list.
We’ve read about the impact of limited Search Volume data coming from the Google AdWords Keyword Planner. This article takes a unique look at that problem by showing there’s a better KPI that more accurately demonstrates value and opportunity.