In recent years, search engines have been optimized around the needs of online users and their experience. Google has evolved to reward content valuable and relevant to readers.
Content is king, and SEO is this king’s best servant. Because even the best content needs to be optimized for search. Learn how with these 7 content optimization tweaks.
Spending hours a day sifting through digital clutter is the most annoying and time sucking part of a marketer’s day. Unwanted email subscriptions, notifications, and old accounts can add up. Discover tools, apps, and tips to clear the clutter, your mind, and keep it that way.
Google has released an update for the Maps app on Android with the unique ability to display information about parking difficulty.
Google Maps has updated its iOS app with a real-time look at busy a location right now.
Amazon and e-commerce expert Robyn Johnson joins Kelsey Jones to share the latest insights and best practices for Amazon SEO.
Penguin 4.0 gives no value to link spam, which means that link spammers should quickly fade away. SEOs can now focus on content creation and link outreach without the fear of being overrun by spammers. The SEO industry is in a much better place because of Penguin 4.0.
Google is finally starting to roll out a real-world test of Android Instant Apps in mobile search results.
Given that HTTPS is now a necessity as we enter 2017, does this mean that Google will continue to reward websites that are secure and protect users?
What do you need to know about Facebook’s new layout of its desktop business pages? A lot — some things are positive, some negative.
When it comes to making SEO predictions, a lot of experts take the safe route. I think it’s time for a few more bold predictions – nine of them in fact.
Does your site collect sensitive visitor information such as passwords, credit card information, or personal data? If so, be warned: by the end of January 2017, Google Chrome will begin marking sites without HTTPS as non-secure. Why does this matter and how does it affect your site?
Congratulations – you survived Mobilegeddon and the recent introduction of the “Mobile First Index.” So what are you doing to prepare for Mobile 2.0? This article delves into the future of mobile and whether or not PWA is the future or just more Google hype.
It has been discovered that Safari for iOS is now returning click-to-call buttons in some of its search suggestions for local businesses.
A defined strategy is what every project needs. And when it comes to SEO, it is no different. Check out these 5 fundamental steps to ensure the success of your SEO campaign in the long-run.
It has been discovered that Google Analytics is reading clicks from the Google Home app as direct traffic.
Google has updated its Android app to benefit those who may find themselves running into spotty internet connections from time to time.
While white and black hat SEO strategies share a common goal to improve a site’s visibility, they are incredibly different in how they go about it. Each strategy has its advantages and disadvantages, and this post will take a closer look at each tactic and help you determine which one is right for you.
Retailers can see up to 49% increase in performance from their shopping campaigns through a predictive approach to optimization.