The rise of voice search has changed the tactics used by today’s savvy marketer, but the effect virtual assistants have on inbound calls has yet to be fully realized. Call tracking and analytics gives marketers crucial insight into the performance of the digital campaigns that drive phone calls and the types of leads those calls bring to the sales team.
Kelsey Jones speaks with Simon and Edward from Blue Array on what the upcoming Mobile Interstitial Penalty from Google is, how to check to see if your site has been affected, and how a mobile-first world has affected UX.
With all of the information out there on backlink profiles, I wanted to clear up some common misconceptions regarding backlink profiles.
Google’s iOS app received a fairly significant update, bringing with it several new features that will help users do more without having to leave the app.
New technologies are about to bring a paradigm shift in the online shopping space. Marketers need to keep track of these technologies and embrace disruptive trends to stay relevant. The article highlights some of these technology trends.
Ethics in business is alive and well, and those businesses who embrace it are more likely to succeed. What questions should you ask your marketing agency about ethics?
The dreaded high bounce rate. Avoid this online marketer’s nightmare and diagnose what’s causing visitors to leave your site and how you can fix it.
The important thing to remember is while staying on top of algorithm updates is important, there are always other best practices to consider alongside these new algorithm updates.
Eliminate guesswork and dramatically improves results from Google Shopping campaigns through Criteo’s Predictive Search.
2016 was packed with fantastic marketing material to read online so I thought I’d pull together a selection of my favorites. Put even a small handful of these tips in place and you’re guaranteed a successful year!
As the Google Algorithm continues to get smarter with the use of machine learning and Artificial Intelligence, white hat SEO is now more important than ever. Learn which white hat techniques can have the greatest impact on your website and how you can double, triple, or even 10X your traffic in 2017.
In this blog post, you will discover the best websites for finding the most relevant, fresh, and on-point GIFs and memes.
JSON-LD implementation is a way of adding structured data markup and is much easier than it sounds. Learn more about implementing JSON-LD in this post.
Google has a new mobile interface for recipe search results, featuring recipe suggestions and newly designed recipe cards.
Everybody makes mistakes, and digital marketers are no exception, especially when it comes to SEO. Read on to learn five silly but harmful mistakes that can ruin your SEO campaign and badly hurt your digital marketing efforts.
Video marketing is nothing new but it’ll have explosive growth in 2017 as a form of content marketing. Make sure you have these tools in your arsenal to be prepared for such.
Google Assistant vs. Siri – is one smartphone AI better than the other? We’ll leave that for you to decide with this infographic.
Google claimed 5 spots in the list of top 10 downloaded apps of 2016 in latest Nielsen report.
Checking your brands’ common misspellings, abbreviations, and misused hashtags from users can lead to be customer service and brand sentiment gains!
Google is going to prioritize mobile in 2017. And it means that digital marketers and SEO professionals need to seriously consider implementing Accelerated Mobile Pages (AMP) on their sites. But does it make any sense? Read on to learn more!