This guide will show how keyword research remains useful, shed light on numerous misconceptions, and how it can help you generate traffic and conversion.
Software company Moz is dropping its social media and content marketing tools in an effort to “double down” on core SEO products.
Creating high quality content takes time and energy. However, a business is far better off with a local content creation plan and framework than without.
A reporting glitch in Google Search Console affecting ‘links to your site’ data appears to have been fixed.
Apps play a key role in mobile internet usage. Learn everything you need to know about app indexing and how you can integrate your app in search results.
Make sure Google crawls through your new pages, as well as the rest of your website through Botify.
Cause marketing is an excellent way to help non-profits and worthy causes while also helping your own business’s image. Learn more here.
Jennifer Slegg talks about Google’s algorithm—the Panda, Penguin, and Humming bird—and what it means to Search Engine Optimization.
Google Now, the virtual assistant that lives inside Android phones and the Google Search app, is about to get more personal with you.
Your website needs traffic and your business needs conversions. That’s why you should focus on SEO metrics that helps achieve your business goals.
Building organic links takes time and effort. Here are 10 actionable ideas besides guest blogging to help you start building quality authoritative links.
Google has rolled out enhanced insights for Google My Business pages which provide greater detail about how you’re being found.
A series of updates were rolled out to Google Maps for Android this week, including a Wi-fi only mode, the option to save to an SD card, and more.
In this article, Stoney deGeyter clears up the confusion regarding the difference between making a site search engine friendly vs search engine optimized.
Yelp has filed another grievance, so to speak, against Google over a recent change to search results that affects restaurant review sites.
Learn the main concepts of SEO and learn how to serve your audience, build relationships (especially with influencers), and increase your brand authority.
Both short-term and long-term campaigns have their place in your online marketing strategy. This article shows why it is important to focus on both.
Search Engine Rankings are a dramatic way to improve your websites traffic. Learn how to increase the chance of ranking forever on your site.
One of the most important aspects of digital marketing is knowing your audience. This post walks you step-by-step through the process.
Google announced a change to its search results today which is designed to guide travelers to the best restaurants and bars.