What does the Google Shopping Actions program mean for marketers, retailers, and brands? Find out here.
Here are five ways you can make the most out of artificial intelligence on your paid search campaigns.
These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.
Bing is expanding ad coverage at the bottom of search results pages, while removing sidebar text ads.
Learn how to transfer your Facebook audiences to AdWords as RLSAs, and four tactics to maximize return on ad spend.
Google will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months.
Here are five relatively easy but essential steps to clean up your AdWords account.
Google users spot search results consisting entirely of ads, zero organic. Google suggests this may be an edge case.
There’s a report that Google is partnering with brands to sell products from organic search. Danny Sullivan believes report may...
Get more clicks on your paid search ads by applying these 10 PPC copywriting best practices.
Google advertisers will soon be able to reach YouTube viewers who have previously searched for related products and services.
Here’s a recap of AdWords attribution models and what you can expect when you use them.
Google AdWords is introducing a new set of performance insights specifically for click-to-message ads.
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.