Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.
Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads.
Google introduced a new way to evaluate mobile page speed, with a report that grades pages on a 10-point scale.
Google has added a new feature to paid search results that was previously displayed only in organic search snippets.
Google is introducing a new ad product that uses machine learning to adapt to users’ queries.
Here’s how to develop a strategy that will differentiate you from directory sites in paid search.
Here are tactics retailers must do to keep up with the new customer experience lifecycle.
These three data-driven back-to-school PPC ideas can positively impact your entire paid search strategy.
Learn how – and why – marketers should pay better attention to digital video advertising.
Bing Ads rolled out an update to its user interface which now allows users to manage targeting settings in bulk.